Digital Advertising

Digital marketing uses the Internet and information technology to extend and improve traditional marketing functions. The science of digital marketing is about technology that delivers, measures and serves campaigns and messages to the right people at the right time. Reach is a simple but powerful criterion for success in marketing. Digital advertising refers to any advertising that is created and displayed using computer technology primarily based around the World Wide Web. Digital advertising is an important part of the digital marketing business.Digital advertising is very important for brands that seek to communicate and engage with their customers, especially when speaking in terms of purchase decision making and brand perception. In marketing, time spent with an advert is an important measure. There is a clear connection between the amount of time a user spends actively engaging with an online advert and a consumer’s subsequent behavior with that brand. It is now recogni zed that the web, e-mail and sms are part of everyday life. Digital advertising provides a richer and closer relationship with consumers. Digital advertising replaces disruption with engagement.Since many digital users are active, any response to a digital advert is almost always immediate. Digital advertising communicates with consumers in real time. Online advertising has become a very powerful tool for marketing over the last few years. Since the Internet has become a more popular form of entertainment than television for the younger generation, the use of digital advertising as entertainment as well as a platform to sell products has been a major success of advertising on the Internet. Ad operations are generally understood to be the intricate set of tasks that happen between online display advertising sales and billing.It is the technical and administration details that have to be put in place to make campaigns go live, run smoothly and deliver. It is the prerequisite for an ef fective online ad sales business. Some of the main areas of expertise within ad operations are: trafficking, creative testing, creative development, optimization, inventory forecasting, yield management and reporting. There are massive risks and costs associated with bad ad operations. One of the most visible impacts of bad ad operations is the creation of organizational noise and chaos.Late creative input, bad communication and missing paperwork creates a lot of internal stress and also impacts negatively on the consumer satisfaction of advertisers. The commercial impact is under delivery, non- compliance and discrepancies. The under delivery of a campaign can certainly be mitigated by a good ad ops team even though it cannot always be prevented. It is possible to reduce under delivery and under billing of campaigns by monitoring delivery throughout the campaign and clearly communicating technical specifications to agency contacts. The aim of good ad ops is to prevent discrepancies before they occur.Investigate them extensively and resolve them if they occur. When ad ops team don’t follow best practice guidelines discrepancies occur. The commercial impact of this is calculated by: % campaigns with discrepancies x average discrepancy rate x monthly sales. For publishers selling plenty of ads in a month, a good ad ops team is required to keep average discrepancy rates at the barest minimum and not to view high discrepancy rates as an occupational hazard. The negative brand impact of non compliance like running an ad from a restricted category (e. g. porn, religious) is massive on a brand name site.Ad ops creates a check and balance system to approve ads before they are sold and QA them before they go live. In addition to ensuring that all creatives fall in line with publisher’s editorial guidelines, good ad ops employs efficient methods for managing the complexity introduced by third party tags, rotation and geo- targeting. Networks must have effi cient ad ops department to deal with thousands of potential clients running on thousands of sites. Efficient ad ops teams keep networks on top of privacy issues. Ad ops teams deliver campaigns with incredible targeting, handle complex ad formats, forecast inventory and build workflow.

Hr Case Study

Table of Contents Executive summary2 Problem identification and analysis 3 Statement of major problems4 7. Generation and evaluation of alternate solutions 5 7. 1 Reducing reliance on sales force5 7. 2 Introduce team based targets and reward systems5 7. 3 Survey sales force on time allocated for different job aspects6 7. 4 Set maximum amount of voluntary additional work hours6 8. Recommendations7 9. Implementations 8 10. Concluding Remarks9 11. References10 12. Turnitin Originality report11-12 Executive summaryAnnette, the newly appointed HR manager feels that Terry, the company sales manager, despite loving his job and being passionate about the work he does, is a workaholic. She is afraid that Terry will not be able to keep up with this hectic schedule and that it would soon affect his health and work life balance. Even though his working habits shine a positive light on the company, it gives a certain peer pressure to his sales team to work equally long hours even when Terry does not insist that anyone work as long as him.Furthermore, Annett does not agree with what the CEO intends to do, to give Terry recognition and reward for his dedication and outstanding result, as it is a result of extreme work habits. However, the CEO feels that no one is forcing Terry to work long hours, and might think of it as legal as it is a voluntary effort. Problem identification and analysis Harvard Analytical Framework for Human Resource Management Stake holder Long term Individual well-being disrupted burn out internal departmental stress unnecessary pressure from Terry leads to team resignation societal effect educes effectiveness of sales team from undue pressure Long term Individual well-being disrupted burn out internal departmental stress unnecessary pressure from Terry leads to team resignation societal effect reduces effectiveness of sales team from undue pressure HR outcomes Commitment to work long hours due to rewarding of extreme work attitude Non compliance to leg islation due to voluntary long hours Creates competent work force in short run due to extra hours HR outcomes Commitment to work long hours due to rewarding of extreme work attitude Non compliance to legislation due to voluntary long hoursCreates competent work force in short run due to extra hours Choices rewarding behavior job design Possible lack of technology in job Uses new sales as main cash flow generator Choices rewarding behavior job design Possible lack of technology in job Uses new sales as main cash flow generator Interests CEO HR manager TerryHRM policyHR outcomesLong-Term Sales Forcerewarding behavi Job desginCommitment Individual Compliancewell-being Situational Factors * Long work hours * Legislation * Business Strategy * dependant on sales and conditions * sales target philosophy * Task Technology * societal values Situational Factors * Long work hours * Legislation * Business Strategy * dependant on sales and conditions * sales target * philosophy * Task Technology * societal values Human resourceCongruenc Source: Beer et al (1984) One of the principal problems that are shown in the case is the willingness to reward extreme work behavior in the organization. This positive reinforcement of Terry’s working behavior will be indirectly showing to others that to gain recognition in the company, you would have to adopt extreme working behaviors like Terry.Furthermore, there is legislation that defines the working hours of a full time employee. However, the main problem is that organization allows voluntary increased working hours as it is deemed beneficial for the company. A third problem is that the company is relying heavily on its sales force to generate profit. These could be due to high sales targets given by management which Terry can only achieve by increasing working hours excessively. Statement of major problems It can be derived that the company is relying heavily on its sales force, possibly on direct sales and new customers inste ad of recurring and retention of customers.This would be directly linked to the perceived need for Terry to increase working hours dramatically to fulfill his individual sales targets. Another Critical issue lies in the voluntary non-compliance of legislation. This, coupled with higher management of not only accepting extreme work habits, but with the intention of rewarding, would indirectly tell other employees that reward and recognition comes with extreme input of work hours. Furthermore, the sales force is obliged to work equally long hours like Terry, which would eventually result in this being custom and practice.This could be due to the setting of difficult individual performance measurements in terms of sales clinched per month. 7. Generation and evaluation of alternate solutions 7. 1 Reducing reliance on sales force. There is a heavy reliance on sales force to secure customers for the company. Instead of constantly sourcing new customers to meet individual targets, the sale s force could work on retaining existing customers by practicing relationship marketing as it is more cost effective to do so.Relationship marketing is most applicable when the customer has choices of their suppliers and switching is coming and there is a continued need for the service (Berry. 2002). A great example would be the research done by Moon-Koo (2004) on Korean mobile telecommunications services which showed that the industry believes that the crucial future marketing strategy was to try to retain existing customers by increasing customer loyalty and customer value.Payne and Adrian (1994) concluded that securing of new clients is merely the first step in the marketing process, the crux lies in retaining the customer, with organizations often confirming that existing customers are not only more profitable than new customers, but also easier to sell to. The company should come up with customer loyalty schemes to retain customers, which will help the sales force with achievin g sales targets 7. 2 Introduce team based targets and reward systems Another alternate solution would be to reduce individual target and rewards, and introduce team based sales target and reward system.Hackman & Walton (1986) suggested that successful group work will contribute to the growth and personal well-being of team members. By reducing individual target and reward systems, not removing, it would ensure the sales force meet the minimum amount. However, with the team based targets and rewards in place and scaled slightly higher than the sum of all individual targets, the sales force would be motivated to strive towards achieving team based goals. Research has shown teams with difficult goals perform optimally when incentives are offered (Knight, 2001).Performance is directly influenced by goals, but incentives did not. The offer of an incentive increased the commitment of most teams with difficult goals, proving to be highly beneficial (Knight, 2001). 7. 3 Survey sales force o n time allocated for different job aspects It would be best to survey the sales force to define which area of their job takes up the most time. Asking for the employee’s feedback to improve the work system has always proved invaluable, with research showing that 360-degree feedback boosting communications and performance of their managers and organizations (Bernardin & Beatty, 1987).The 360-degree approach shows that without feedback there can only be minimal change, and that various constituencies can provide diverse viewpoints and information (London, 1993). In the research done by Marshall (1999), there is a change in communication-related technology, especially in the 1990s where there was an improvement in communication between salespeople and customers due to the reduction in salespeople travel requirements. By asking the sales force for their opinions, new systems, process and new technologies can be developed to help save time and energies.If these new technologies ar e inserted into the right parts of the job, such as online video calling existing customers to confirm advertising orders instead of travelling to meet them, a large portion of time would be saved without compromising on the quality of customer service. 7. 4 Set maximum amount of voluntary additional work hours According to Fairwork Australia website, a full time employee work an average of 38 hours per week, also under the National Employment Standards, Maximum eekly hours of work is 38 hours per week, plus reasonable additional hours. Terry is working 60 hours a week, 22 hours more than required. Even though it is voluntary, it is still a considerable health hazard to overwork consistently. Sparks et al. (1997) suggests that there is a small but significant positive trend that links increased hours of work to increased health symptoms. Buell & Breslow (1960) also found that employees who work in sedentary positions for extended hours suffer from health problems due to the lack of exercise.Having research proving that overworking consistently provides a multitude of health hazards, it can be determined that Terry is not taking reasonable care of his own health and safety which can be found under the work health and safety act Division 4 section 28- Duties of workers, while at work, a worker must: (a)   Take reasonable care for his or her own health and safety. A solution to prevent employees from voluntary overworking is to set a maximum amount of voluntary additional work hours.Regardless of whether employees are meeting their sales target within the normal working hours, they are allocated a maximum set of extra hours to either over perform or chase up to their sales targets. Recommendations In order to maintain the efficiency of the business while not impacting the overall performance of the sales department, it is recommended that a maximum amount of additional voluntary work hours be set in order to prevent working excessive extra hours as custom and p ractise.A 360 degree feedback should be carried out on the sales force to ascertain the most time consuming aspects of the job, and to develop solutions and put in place technology to save time to increase the efficiency of the sales force. Higher management would need to review the key performance indicators of the sales force, and reduce individual goals and set in place challenging team goals with additional incentives to motivate the sales force to achieve more in synergy.This would go hand in hand with the creation of customer loyalty schemes to retain existing customers, and training for the sales force would be needed to allow them to utilise the loyalty schemes to the company’s advantage. Implementations Reward Terry for dedication to firm| ASAP| Set in maximum additional voluntary work hours and explain to organization and work life balance| Immediately after rewarding Terry| 360 degree feedback of sales department| Depending on how big the sales department is. Estim ated 6 months. Review KPIs and restructure to team settings| 1 year| Creation of customer loyalty schemes| In conjunction with restructuring to team goals| Terry would need to rewarded for his stellar performance for the company, where the recognition need to be structured politically correct as to prevent others from thinking Terry is being rewarded due to him putting in excessive hours. A follow up to that would be to implement maximum additional voluntary work hours after a clear work life balance talk to the company.This would put in place that to over achieve is good, but the organization does not support extreme work behaviors. The next step would be to hire an external agent to conduct a 360 feedback on the sales department to seek to reduce time hoarding elements of the job. It is essential to review new technologies and how they would assist the department in carrying out their jobs. Proper training would have to be provided to ensure the sales forces are kept up to date wi th the new technologies.After the aspects of the job have been redefined, higher management should review the KPI of the sales department and restructure more into collectivism with individual hybrid elements to motivate the sales force to work in teams to achieve even harder goals that is ever achievable by their own. This would go in conjunction with the sales force developing customer loyalty schemes as the sales force would know what attracts their clients the most and would thus be the best equipped to develop the loyalty schemes. Concluding remarksIt is of paramount importance to not undermine the value of Terry’s work; however measures must be put in place to curb extreme work habits. The core structure of the a salesperson job aspect would need to be reviewed, so as to determine areas which can be revised with the addition of new technology to help save the time and energies of the work force. This, coupled with the restructuring the performance indicators to embrace a more collective approach by placing difficult team goals which when achieved, give higher incentives. This would motivate employees to work together in teams.Lastly, the organization needs to realize that retaining existing customers is more profitable than attracting new customers, and the company will benefit from requesting the sales force to create a customer loyalty scheme, and to incorporate it into a core component of the sale’s department duties. References 1. Bemardin, J. H. , & Beatty, R. W. (1987). Can subordinate appraisals enhance managerial productivity? Sloan Management Review, 28(4), 63-73. 2. Bud, P. & Breslow, L. (1960). Mortality from coronary heart disease in California men who work long hours. Journal of Chronic Diseases, 11, 61 5-626. 3. Hackman, J. R. amp; Walton, R. E. (1986) Leading groups in organizations. In: Designing Effective Work Groups, Goodman, P. (ed. ), pp. 72 ±119. Jossey-Bass Publishers, San Francisco 4. Kim, Moon-Koo  (03/2004). â⠂¬Å"The effects of customer satisfaction and switching barrier on customer loyalty in Korean mobile telecommunication services†. Telecommunications policy  (0308-5961),  28  (2),  Ã‚  145. DOI:  10. 1016/j. telpol. 2003. 12. 003 5. Leonard L. Berry (2002): Relationship Marketing of Services. Perspectives from 1983 and 2000, Journal of Relationship Marketing, 1:1, 59-77 6. London, Manuel  (1993). â€Å"360-degree feedback as a competitive advantage†.Human resource management  (0090-4848),  32  (2-3),  Ã‚  353. DOI:  10. 1002/hrm. 3930320211 7. Marshall, Greg  W  (01/1999). â€Å"The Current State of Sales Force Activities†. Industrial marketing management  (0019-8501),  28  (1),  Ã‚  87. DOI:  10. 1016/S0019-8501(98)00025-X 8. Knight, D. (04/2001). â€Å"THE RELATIONSHIP OF TEAM GOALS, INCENTIVES, AND EFFICACY TO STRATEGIC RISK, TACTICAL IMPLEMENTATION, AND PERFORMANCE. â€Å". Academy of Management journal  (0001-4273),   44  (2),  Ã‚  326. DOI:  10. 2307/3069459 9. Sparks, K. , Cooper, C. , Fried, Y. and Shirom, A. (1997), The effects of hours of work on health: A meta-analytic review.Journal of Occupational and Organizational Psychology, 70:  391–408. doi:  10. 1111/j. 2044-8325. 1997. tb00656. x 10. Payne, Adrian  (1994). â€Å"Relationship Marketing – Making the Customer Count†. Managing service quality  (0960-4529),  4  (6),  Ã‚  29. Turnitin Originality Report OHS case study  by Yuxuan Huang From Individual Work health and Safety Case (BUS320 – BUS320 Advanced Human Resource Perspectives (s1, 2013)) * Processed on 12-Mar-2013 5:19 PM WST * ID: 311507218 * Word Count: 2170 Similarity Index 16% Similarity by Source Internet  Sources: 12% Publications: 9% Student  Papers: 12% sources: 1 2% match (Internet from 17-Apr-2012) ttp://onlinelibrary. wiley. com/doi/10. 1111/j. 2044-8325. 1997. tb00656. x/abstract 2 1% match (publications) Stacie Furst . â€Å"Virtual team effectiveness: a proposed research agenda†, Information Systems Journal, 10/1999 3 1% match (Internet from 21-Jan-2013) http://www. monarorfs. org. au/new-machi? limitstart=15 4 1% match (publications) Kate Sparks. â€Å"The effects of hours of work on health: A meta-analytic review†, Journal of Occupational and Organizational Psychology, 12/1997 5 1% match (student papers from 30-Apr-2012) Submitted to University of Sydney on 2012-04-30 6 1% match (student papers from 08-Sep-2011)Submitted to Macquarie University on 2011-09-08 7 1% match (Internet from 06-Jul-2010) http://jom. sagepub. com/cgi/content/refs/36/1/5 8 1% match (Internet from 06-May-2009) http://members. chello. nl/~e. vanoverveld/images/Thesis. PDF 9 1% match (publications) Warech, M. A.. â€Å"Self-monitoring and 360-degree ratings†, The Leadership Quarterly, 199824 10 1% match (Internet from 10-Mar-2013) http://ro. uow. edu. au/cgi/viewcontent. cgi? article=1301&context=comm papers&sei- 11 1% match (student papers from 12-May-2010) Submitted to University of Western Sydney on 2010-05-12 12 1% match (publications) Marshall, G.W.. â€Å"The Current State of Sales Force Activities†, Industrial Marketing Management, 199901 13 1% match (student papers from 25-Oct-2009) Submitted to Curtin University of Technology on 2009-10-25 14 1% match (Internet from 02-Apr-2010) http://www. wairc. wa. gov. au/Agreements/Agrmnt2005/PBF016. doc 15 1% match (publications) Karjaluoto, Heikki, Chanaka Jayawardhena, Matti LeppA ¤niemi, and Minna PihlstrA ¶m. â€Å"How value and trust influence loyalty in wireless telecommunications industry†, Telecommunications Policy, 2012. 16 1% match (student papers from 11-Sep-2009) Submitted to Univerza v Ljubljani on 2009-09-11 7 < 1% match (Internet from 16-Apr-2009) http://dissertations. port. ac. uk/357/01/BelliardC. pdf 18 < 1% match (Internet from 20-Feb-2009) http://www. busmgt. ulster. ac. uk/modules/bmg775m2/fig . doc 19 < 1% match (Internet from 18-Jan-2013) http://www. aom. pace. edu/amj/April2001/knight. pdf 20 < 1% match (Internet from 29-Apr-2012) http://www. vawo. nl/documents/OccupationalstressAustraliauniversities. pdf 21 < 1% match (publications) Lee, Hyung Seok. â€Å"Major Moderators Influencing the Relationships of Service Quality, Customer Satisfaction and Customer Loyalty†, Asian Social Science, 2013.

Book Summary On Presentation Of Self

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Coupon Accounting Abuse Case Study Example | Topics and Well Written Essays - 1000 words

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Import Project - Essay Example 1. SWOT Analysis Firstly, with regards to why this product has been chosen, it has come to the attention of the stakeholders for this group that there exists a very large submarket for goods within the wine community. As a function of the fact that this community consumes goods based upon utility, function, and the level to which glasses and other tools of the trade can increase the overall experience as well as the taste of the wine. Accordingly, the product is relevant due to the fact that it fills a particular need for resilient wine glasses that are neither exorbitantly expensive no so cheap that they can be considered as little more than a novelty item to be disposed of or shelved away. Naturally, with regards to how the product itself is differentiating, this is of course denoted by the product name and description. Whereas there exist many fine examples of extremely expensive wine glasses on the market, there exist relatively few offerings that both serve to integrate consumer needs with the utility of a wine glass that is not highly fragile. In the past, cheap wine glasses had sacrificed form and function for their resilience; utilizing thick glass or crystal in order to prevent breakage; however, due to the new magnesium fusion process whereby the glass is blown, much thinner crystal is able to be used. In such a way, the glasses have the feel of the much more expensive crystal wine glasses, are able to exhibit the same benefits and/or weight, and are several times more resistant to breakage. Naturally, with regards to the simplicity of the product, it is difficult to get much simpler than a glass that displays a high resistance to breakage. Although it may be seen as something of a luxury good, due to the price range, the product itself is basic and simple as a function of what it is intended to do and the overall demand that exists within the market for a product that can integrate with such a need. In such a way, the glasses themselves fall adequate ly between the more expensive examples of fine wine glass crystal that sells for many times more than the going price for these break-resistant offerings. Furthermore, it is the understanding of the analysis that has been performed that the consumer rational to spend a bit more money on the break-resistant wine glasses will be affected by the added value that will be integrated due to the fact that having break-resistant wine glasses will necessarily reduce the overall amount of money spent over time due to the fact that such a high percentage of wine glasses of lower and higher prices tend to break. Furthermore, yet another added value that will help to integrate the product with the consumer is the fact that these glasses are also dishwasher safe. One of the greatest annoyances for individuals that drink a lot of wine is the fact that the best crystal wine glasses are never intended to go in the dish washer and take the high heat and temperatures therein. Naturally, a SWOT analysi s would begin by stating that the strength of the product is the fact that it fills a particular need within the customer base that is currently under-represented. This is accomplished due to the fact that these wine glasses are substantially more resilient than those other products that have been billed as break-resistant in the past. Similarly, the greatest weakness that is exhibited is the fact that very little is known or understood with relation to this product by the

The web-based project Essay Example | Topics and Well Written Essays - 1000 words

The web-based project - Essay Example The web-based project is aimed to sell cookies for large target audience. A cookie is a bit of software stored in the computer of a user to a web site. The cookie allows the web-site to path the movements of the user on the operator's web site. The importance of this project is that the population that can be addressed by conventional physical sales and marketing is constrained by geography, that of the Internet is constrained by the number of people who both have access to it and make active use of it (these not necessarily being the same thing). Estimates of the number of people who use the Internet vary widely, although a consensus seems to be emerging that currently tens of millions of people do indeed use the Internet.A cookie is a bit of software stored in the computer of a user to a web site. The web page provides the cookie, and the user's web browser installs the cookie on the user's hard drive. The cookie allows the web-site to path the movements of the user on the operator 's web site. Another analogy is that the cookie "brands" another computer with profile information. Two of the most popular companies allowed cookies are Netscape and Microsoft (Kalakota et al 1999).The advantage of this product is that the cookie allows the web site operator to customize the web site for the visitor's convenience. What there is no disagreement about is the type of people who use the Internet. At the moment (and this will change as the user-base of the Internet expands), they are predominantly young, under the age of about 40, male and relatively wealthy. It should come as no surprise, therefore, that the pornography industry is one of the few industries that appears to have developed a successful business model for selling on the Internet. Another key aspect of the demographics of the Internet is that every one single person using it owns, or has access to a computer (Laurent, 1998). Users are likely, therefore, to have an above average interest in technology. Comp uter companies, both hardware and software, are, therefore, also extremely well represented on the Internet. The site will benefit e-business companies and help them to monitor actions and preferences of their visitors. Yet, privacy is a serious matter in this case. Cookies gather a lot of personal information about web site users. Some web pages demand a visitor to fill out a registration form before visiting the web site (Laurent, 1998). The web site has the right to store voluntarily provided information, implant the cookie in the user's computer, and access the information anytime the visitor revisits the web site. This practice can be either positive or negative, of course, depending on the use of the information. Another aspect to consider is whether receipt of the cookie was voluntary or unknowing. Audience The main target audience is e-business companies and websites. Once a company has succeeded in getting customers to visit website, it still has to get them to buy something. This is the area in which the Internet, with its interactivity and versatility, starts to win over traditional sales methods. The virtual nature of the Internet means that a company can use different methods for achieving sales - methods that cannot be applied effectively in a physical environment. Ironically, however, most websites fail to take advantage of these methods. In this case, cookies will allow to monitor visitor's preferences and analyze their tastes (Laurent, 1998). Cookies can also allow the web site operator to improve the web site by tracking what interests visitors. The Internet marketing community calls information gained from tracking web site user's movements "click stream data". Software from NetGravity, Inc., tags web site visitors with ID numbers. Its software permits a corporation to read information on the corporation's cookie, such as how many times the visitor has visited, what he or she clicked, and how long he or she has lingered. NetGravity also permits target advertising: A web server pulls the visitor's registration number, then sends details to AdServer, which will then choose the ad to present to the

What is Mifeprex Essay Example | Topics and Well Written Essays - 500 words

What is Mifeprex - Essay Example Mifeprex is a synthetic steroid with antiglucocortid and antiprogestorne outcomes (Jacob 186). Progesterone is a female hormone responsible for preparing the uterus to receive and sustain a fertilized egg. It is also crucial in sustaining the pregnancy. Mifeprex works by blocking progesterone’s activities at the progesterone receptors. It stimulates the uterus to contract, thus preventing the formation of pregnancy (Ogbru and Marks). Besides that, the drug can also be used as a medication for type 2 diabetes adjunct in Cushing’s syndrome. People with Cushing syndrome produce a lot of cortisol that is responsible for high sugar levels in the blood. Mifeprex minimizes the levels of blood glucose in thse people by blocking the activity of cortisol (Jacob 186). The drug is among the list of essential drugs of the World Health Organization. According to Crosse 4(7), mifeprex is only prescribed for the termination of intrauterine pregnancy through the 49th day of pregnancy. People should avoid taking Mifeprex if: it has been more that 7 weeks since the most recent menstrual period started; you have an intrauterine device (IUD) in place; you have problems of bleeding; you have taken steroid medications; you are allergic to prostaglandins, mifeprex, or any other medicine that contains misoprotosol; you have chronic adrenal failure; the healthcare provider has informed you that you the pregnancy has formed outside the uterus; for the following two visits you cannot return (Danco Laboratories 2) Mifeprex has various side effects. Even though Jacob argues, â€Å"There is no medical evidence that Mifepristone presents a special risk of infection,† (182), possible side effects of using the drug has been reported. It can cause birth defects in the unborn baby if the treatment procedure does not result in the full termination of the pregnancy. Other side effects consist of the following:

Art Making Process Essay Example for Free

Art Making Process Essay The teaching of artmaking process is one in which there appear to be no right answers as it is frequently related to the teachers own understanding of the material at hand. (Schon, 1996). As art making is an open ended process there are a number of difficulties posed in instruction. One option is to engage art students in the process in a highly conscious and reflective manner. This was the mode in which the author conducted a 10 week course on the subject designed after intimately observing how contemporary artists worked. The first step in teaching art is said to be informing and inspiring students with various methods of artistic practice by playing video taped interviews of artists. The understanding of the use of big ideas by artists is one of the most important facets. Exploration of the big idea provides clarity of concept and insight into the artmaking process which is understood only through reflective practice. Maintaining documentation is also important. This provided students new perspectives in art making as they indulged in reviewing the big idea with personal relevance over a period of many weeks. Identification of the correct big idea is also linked to problems faced by artists in artmaking. Problems can be overcome with proper identification of the big idea and pursuing it with an open mind without an early closure. The delay in closure occurs when the artist discuses the concept repeatedly with himself thereby providing him better insight and enhancing creativity. Thus it is the understanding of the big idea, main concepts, the base and boundaries of knowledge which enable an artist to communicate his ideas most effectively to his audience. While artmaking cannot be taught in the form of a formula of success, the instructions provided in a generalized manner provide for developing the students creativity as well as art practice as was seen in the ten week artmaking project detailed in the article. Reference: 1. Schon, D. A. (1996). In D. OReilly, (Ed. ), Learning through reflection on conversations. In conversation with Donald Schon, Capability, the HEC Journal, vol. 2 (2). Accessed on 10 December 2006 at http://www. lle. mdx. ac. uk/hec/journal/ 2-2/l-2. htm, l-10.

Project Report on Education Society Essay Example for Free

Project Report on Education Society Essay Activities of the Promoting Body including a listing of major educational promotional activities undertaken till now. 2. 4. Mission of the Promoting Body 2. 5. Vision of the Promoting Body CHAPTER III : OBJECTIVES AND SCOPE OF THE PROPOSED PROGRAMME 3. 1 Objectives 3. 2 General and Commerce Education Scenario in the State 3. 3 Status at Entry Level 3. 4. Status of Commerce Level manpower 3. 5 Industrial Scenario of the State 3. 6 Scope of the College vis-a-vis the Industrial Scenario and Educational Facilities already available in the State and in this Institute. CHAPTER IV :ACADEMIC PROGRAMMES 4. 1 Basic Academic Philosophy of the Institution 4. 2 Types of Programmes 4. 3. Identified Programmes 4. 4. Phase-wise Introduction of Programmes amp; Intake 4. 5 Target Date for Start of Academic Programmes 4. 6 Central Computing facility 4. 7 Central Library 4. 8 Affiliating Body 4. 11 Scholarships CHAPTER V: SALIENT FEATURES OF ACADEMIC DIVISIONS 5. 1 Classification of Academic Divisions i. e. Departments,Centres, Schools, Central Academic Facilities. 5. 2. (i) Commerce (120 seats) 5. 2. (i) 1 Academic Objectives 5. 2. (i) 2. : Areas of Focus . 2. (i) 3. : Academic Programme 5. 2. 4 : Faculty Requirement amp; Phase-wise Recruitment 5. 2. 5 : Requirement of Laboratories, Space and Equipment (cost) 5. 2. 6 : Requirement of other Space like Class Rooms,Faculty Rooms, Departmental Office. CHAPTER VI : LINKAGES IN TECHNICAL EDUCATION 6. 1. : Introduction 6. 2. : Linkages with Industry 6. 3. : Linkages with the Community 6. 4. : Linkages with Institutions of excellence such as the IIMs a nd ICAI. 6. 5. : Linkages Abroad CHAPTER VII : GOVERNANCE 7. 1. : Philosophy of Governance 7. 2. : State amp; Central Governance CHAPTER VIII : ACADEMIC amp; ADMINISTRATIVE MANAGEMENT 8. 1. : Organizational Structure amp; Chart for day-to-day Operations amp; Management 8. 2. : Role and Responsibilities of Key Senior Positions 8. 3. : Methods/Style of Administration/Management CHAPTER I : BRIEF DETAILS OF COLLABORATING PARTNERS. A. Gurukul Education Society In the following pages brief details of collaborating parteners 1) and 2) - are given B. INTRODUCTION To meet the increasing demand of qualified manpower in the field of emerging areas of commerce and Industry. And to provide the Primary education facilities to common man in village, Gurukul Education society, pune is formed with the approval of All India council for Education, Govt of india. It is affiliated to Pune University and Pune Board. In todays World of 21 century, our country is on the road map of Globalization, hence more and more industries are attracting towards India and specially towards Rural Area. As they are considering there rural area as beneficial investment. Hence Gurukul Education society is planning to open a Primary School and Commerce college in Pune District at Yavat. C. Backround of the Counsultants. Solution Provider pvt. Ltd. are appointed as consultants to regularize amp; assist for project completion. The Solution Provider are serving various clients for last 25 years. They have very good goodwill in market amp; commitment complier. CHAPTER II : THE PROMOTING BODY 2. 1 Introduction to its Genesis including its Registration Status Gurukul Education Society, registered in 1998 in pune has established Gurukul Institute of commerce in Pune. Whose members include well-known Industrialists, Businessmen, Professionals and Educationists. The people associated with the Society are engaged in rendering social services in Pune and Mumbai. The members of the society are committed to provide the investment needed for the education with global competitiveness. No compromise is made in ensuring the high quality of education in the Institute. 2. 2. Details of its Promoters including their Background The promoters consist of Industrialists, Businessmen, Professionals Educationists. The list is given on the following pages. In there are a large number of members in the following categories: (i) Founder Members : 44 ii) Members : 39 (iii) Aajiwan Sahyogi : 156 (iv) Donors : 21 2. 3 Activities of the Promoting Body including a listing of major educational promotional activities undertake till now. The promoters of the society have been involved in various activities related to basic and professional education, health care and have established a number of educational institutions consisting of Engineering College, Polytechnic, IT I and are also managing Five Public Schools at various locations in Maharashtra. 2. 4 Mission of the Promoting Body The missions are mentioned below: 1. To arrange, establish, run and manage Nursery, Primary Higher Secondary and Higher Education in Commerce Institutions. Colleges for all types of higher education; preparation for various competitive examinations and civil services and to provide education to the General Public, poor and needy children, SC, ST Community and other sections of the society and to provide education as per the Policy of the Govt. of India. 2. To arrange, establish run, manage, control, lookafter, and super-vise Commerce Educational Institutions, Colleges, Lecture halls, part time Coaching Education Centre n Charitable basis and other establishments or Institution for advancement of education and knowledge in arts, science, social science, knowledge of public hygine, literature and humanities, etc. 3. To establish environment preservation and pollution control centres to restrain the spread of pollution and to conduct such programmes which aim at preservation of environment, improvement and control of pollu tion. 2. 5 Vision of the Promoting Body †¢ To provide for excellence in Commerce Education and Research. To provide computers as: an aid to study, an object of study, a professional tool, an intellectual tool, an instrument of social change. †¢ To develop strong communication skills in the students †¢ To create awareness for social, historical, ethical, cultural and human values. †¢ To create a culture for self and life long learning. †¢ To create an intellectual spirit and capability for critical judgement. †¢ To establish a symbiotic relationship with industries. †¢ To develop entrepreneurship programmes and promote student entrepreneurs. †¢ To develop continuing education programmes. To create an awareness for development with equity and environmental values. †¢ To undertake resource generation and provide consultancy services. CHAPTER III : OBJECTIVES AND SCOPE OF THE PROPOSED PROGRAMME 3. 1 Objectives 3. 1-i GURUKUL SCHOOL. * To prom ote preliminary education * To open Marathi medium amp; English medium school * To promote extra circular activities such as, sports, social activities, art etc. * Enhancement of quality of education to students 3. 1-ii GURUKUL COMMERCE COLLEGE. * Access to modern course material of international level. Enhancement of quality of education to students. * Enhancement in avenues for jobs to the student. * Enhancement in value addition to the existing programme. * Initiation of post graduation education. 3. 2 General and Commerce Education Scenario in the State Pune can be rightly called an Educational city. There is One Central Universities, and a number of Deemed Universities. 3. 3 Status at Entry Level Gurukul School Child completed 3 years of age can start Pre preliminary house followed by Preliminary amp; secondary school life. Gurukul Commerce College 0+2 students in Commerce stream opt for Commerce Courses. The number of seats available in Pune per thousand students compared to o ther states is very low. This imbalance needs to be corrected. CHAPTER IV: ACADEMIC PROGRAMMES 4. 1 Classification of Academic Division The following major divisions/departments exist in the school amp; college. * Pre preliminary * Preliminary (Std. 1st to 4th ) * Secondary ( Std. 5th to 10th ) * Higher Secondary ( Std. 11th amp; 12th ) * Graduation in Commerce ( B. com) * Post Graduation in Commerce (M. com) 4. 2 Entrepreneurship: Entrepreneurship is the greatest service to the society. The fruit of Commerce is harvested by the entrepreneur and served to the society in different baskets and packages. The prosperity of the society is directly linked to the successful entrepreneurs. 4. 3 Liberalization and Globalization: If a society is compelled to single out one determinant of competitiveness, in the era of globalisation based economy, one has no option but to choose commerce education since in the end people are the ultimate assets in global competition. This Institute imparts education for global competitiveness. . 4 Computerization of Learning Process : As already mentioned, Computer is the central medium for the learning process viz, (i) Visualization of concepts and processes through graphics and multimedia in multidimensional continuum, (ii) Analytical details under changing parameters and environment, (iii) Tutorial software for deeper understanding of the subject, (iv) Self paced learning, which normal ly can not be created without computers. The Institute provides seamless opportunities for innovative learning. CHAPTER V: SALIENT FEATURES OF ACADEMIC DIVISIONS 5. 1. :Academic Objectives Through this course of School amp; college students are well versed in Commerce amp; being made aware of the endless opportunities opened by the application of academic knowledge amp; information technology for a total integration of system spanning and global scenario. There is a great demand for such manpower as the industries are moving for a higher level of globalisation. 5. 2. : Areas of Focus Globalisation amp; finance transferency. 5. 3:Faculty Requirement amp; Phase-wise Recruitment For the collaborative programme with the University all faculty members will must have Ph. D. degrees. For the collaborative programme with the University the following key faculty members have already been identified to be appointed. (i) Professor Yogesh Mathur Accounts (ii) Professor V. P. Srivastava Financial Management (iii) Professor M. M. Bhutani Corporate Law (iv) Professor Suresh Chandra Computer (v) Dr. C. R. Roy Humanities (vi) Dr. Krishan Kumar Costing Others will be appointed in consultation with key faculty members through proper advertisements. 5. 4: Requirement of Laboratories, Space and Equipment For school we require to have laboratories amp; no need to have laboratories for commerce college. Space requirement for such laboratory will be substantial. All equipments required are of high quality amp; will be ordered from reputed suppliers. CHAPTER VI : LINKAGES IN TECHNICAL EDUCATION 6. 1. : Introduction School amp; commerce college education is based on societal needs of today and tomorrow. Society is seamlessly becoming dependent of Information Technology, All aspects of human endeavour is taking new shapes and directions for a higher level of productivity, efficiency for over all development. 6. 2. : Linkages with Industry The Institute promotes the activities in co-operation with the Industries. Students and Faculty members are sent to visit Industries. With M/s. Laxmi Iyer, a more compact relationship has been undertaken as specified by them. 6. 3. : Linkages with the Community : The requirements of the Community have been well studied and crystallized. Accordingly, educational programs have been designed. Pune is becoming metropolitan city. Hence, the needs of the community here are different from the rural community. The education at the Institution provides deep knowledge amp; computer skills. 6. 4. : Linkages with other Institutions in the region : There is initiative to linkage with all the Commerce Institutes in India like ICAI, ICSI. This will help students to per sue professional education while taking formal education with Institute. 6. 5. : Linkages Abroad Efforts are made to have linkage with abroad universities/Institutes, as the infrastructures and faculty are no less than any foreign institutes. Therefore, this collaboration will bridge this gap and help students to be globalise in every aspect be it education or job. CHAPTER VII: FINANCIAL ASPECT 7. 1: Organisational structure and chart for day to day operation and management. President/secretary (chairman) HEAD OFADMINISTRATIVEEXAMINATIONLIBRARIAN DEPARTMENTOFFICERBRANCH/INCHARGE FACULTYSUPERINTENDENT ATTENDANCESTAFFDEPARTMENT OF STAFF HOUSE KEEPING DATA ENTRYATTENDANT TELEPHONE OPERATOR OPERATOR STORE INCHARGE CLERKS ELECTRICIAN CANTEEN 7. 2: SCHOLARSHIPS. Institutes believes, it has responsibility towards society in which functioning and also provides help to students of weaker section of society especially SC/ST/NT. * State government provides scholarship to weaker students whose income is below average. Arrange for education loan to needy students from banks. * Issue free books to meritorious students. * Also help meritorious but poor, physically challenge and orphan students. * Grants provides by university grant commission. 7. 3: PHASEWISE FINANCIAL REQUIRMENT. Financial requirement for building, furniture, library, labs and workshops, teaching and non-teaching staff is on the following lines. The cost analysis is based on the current rates. 7. 4: S alary: teaching and non-teaching staff is as follows. particulars| Amount(in rupees p. m)| Principal| 75,000| Professor| 50,000| Assistant professor | 35,000| Lecturers | 25,000| Lab assistant| 15,000| Maintenance staff| 13,000| Office assistant| 13,000| Librarian| 10,000| TOTAL| 2,30,000| 7. 5: Land, Building amp; Infrastructure Facility Land| 130,00,000| Building| 100,00,000| Lab amp; workshop| 40,00,000| Computer Lab| 25,00,000| Furniture| 20,00,000| Library| 15,00,000| TOTAL| 330,00,000| 7. 6: Strategies for Financial Mobilization * Some promoters are businessmen and have their own commercial institutes amp; construction Institute. * Any shortage, the financial mobilization will be through unsecured loan from non-financial institutes. * Interest free loan from promoters. After completion of eligibility and all documents, Central Government and State Government will provide grants for continuing such project. * Donations will be accepted from public. CHAPTER VIII: GOVERNANCE AND ACADEMIC amp; ADMINISTRATIVE MANAGEMENT: 8. 1: Philosophy of Governance It is said the best governance is that which does not govern. But the underlying Meaning of this is not chaos by but order. This concept of governance bestows Autonomy in decision making with responsibility and Co-ordination. There is a Total freedom for innovative measures and a total Co-ordination from top to Bottom. The decisions are taken at the top but with inputs from the lower rungs So, the governance ensures total participation across the various hierarchies. Head of the Department. Is helped by the faculty members. The Dean is helped by the HODs and faculty members both Director is helped by the Dean, HOD and Faculty members. The Chairman/General Secretary are helped by the Directors And Dean. 8. 2: Methods/Style of Administration/Management The administration is participative. Every faculty member has certain responsibility Delegated to him. 20 students are attached to one faculty member who is designated Group Counselors for that set of students. Group Counselors meet their respective Groups once in a month to know the problems being faced by students Group Counselor Provide the briefs of the meetings to the Director, Director (E) and Dean on matters Related to education, administration and emotional support that the students need. Thus, the problem identification is done at the grass-root level and administrative remedial steps are taken of the appropriate lands. Similarly, grievances of Faculty and Staff are also resolved in a transparent manner. 8. 3: RULES AND REGULATION OF GOVERMEND IN INDIA REGARDING OPENING OF SCHOOLS AND COLLEGES. FIRST STEP: Schools and college cannot be set up by private entities. They have to be run by a society formed under the Societies Act of 1860, or a trust under Public Trust Act as existent in different states, or by forming a Company under Section 25 of the Companies Act 1956. In other words, a school and college have to be set up strictly as a non-profit business. At least that is the theory. Setting up a school and college is not just about constructing physical infrastructure in the form of building classrooms and setting up libraries and laboratories. It does involve obtaining permissions and licenses from concerned authorities at various stages. It starts with the setting up of a trust or a society, with a Governing board of five or six members, with a president, chairperson, and a secretary duly identified, as specified under the law. This article will focus primarily on identifying the various steps involved in Opening a school, providing facility for the study for students. SECOND STEP: Once the governing entity, whether a company, trust, or society, comes into existence, it will have to Look for land. There are two possibilities—one, if the society or trust has a land of its own, or, second, When the governing entity decides to buy a land for the proposed school. Buying land from the Government requires permission in the form of a no-objection certificate from the Department of Education of the concerned state. The no-objection certificate, called Essentiality Certificate (EC), Certifies the requirement of a school and college in a particular area. The logic behind the practice is to make Sure No two schools and college compete with each other and one becomes redundant. The EC comes with a Rider that construction must commence within three years, failing which the society will have to reapply for the same. One can apply to the concerned municipal corporation for land for the school and college with the EC. Land is supposed to be allotted to the governing entity at subsidized rates is usually allotted through auction. LAW APPLICABLE Originally, education was a state subject under the Constitution. In 1976, by a constitutional Amendment, education came in the concurrent list, the joint responsibility of the central and state governments. â€Å"It is almost impossible for a new entrant to get land. Land is normally granted to established players with a chain of schools and colleges. Even if a member on the board of a governing entity has land that the entity wants to use for setting up a school and colleges, a no-objection from the Department of Education stating the requirement of a school and colleges in that area is required. The major education boards of the country, namely, the Central Board of Secondary Education (CBSE), the Council for the Indian School Certificate examinations (CISCE), UGC and state government boards, have clearly laid down norms for land requirements for schools and colleges. This, in most cases, is 2 acres, except for hilly regions and metropolitan cities, where the requirement is less. Construction can take place only on a part of the land, and a playground has to be created in the rest. While conceiving the idea of a school and college, one has to assess the potentials of a location, kind of competition possible, and the target group—the lower middle class, upper middle class or the rich class—the school and colleges will cater to. From the time of forming a governing entity to a school and colleges actually starting up, one normally requires about a year, though taking more than two years is also not unheard of. Normally the infrastructure required to start up can be constructed within a period of six to seven months. Once the construction is over, school and college authorities need to apply for recognition. Up to Class 5 recognition from municipality is all that is required. For Classes 6 to 8 recognition comes from the Department of Education. Recognition for anything above this also comes from the Education Department, but after a minimum gap of two years. School authorities are free to seek affiliation to CBSE or CISCE or ugc. In that case, the school will have to follow the guidelines of the board it is seeking affiliation to. The school will need to follow the syllabus, books prescribed by the affiliating board, and pay specified salaries to the teachers. If it is not a government school, affiliation for schools normally comes in stages. Initially, for Classes 1 to 6 a temporary affiliation is given and guidelines are laid down for schools by the concerned education board. Once things are in place according to the guidelines, an inspection is conducted. If things are to the satisfaction of the board authorities, permanent affiliation is bestowed on the school. ays inspections are not so rigorous after permanent affiliation is granted, but a school has to be run according to the rules of the board. LICENSES AND DOCUMENTS Setting up a school involves a lot of legal processes from the very beginning. While forming a society, trust, or company, one has to have a Memorandum of Association, a document needed almost at every stage later. Like for any other business, a detailed project report for the school is al so needed. In addition, details of land and building, auditor’s statement, bank statements of the governing entity and their members and auditor’s statements are needed at some point or the other. Once the school and college building is ready for initial use, a certificate of recognition has to come from the state government, issued by the municipality for the junior classes, and by the Department of Education for middle school. If high school is to be added subsequently, certificate of up gradation is required which is again issued by the Education Department. Affiliation from either the CBSE or CISCE or UGC is also done through a set process. Things do not stop here, as schools and college need Certificates for hygiene, water, and completion of the building from the municipality.

Relations Between The US And India

Relations Between The US And India India and Pakistan have been in the interest of the United States due to their strategic positions and roles the South Asia. This memo will describe an overview about US relations and policies toward India and Pakistan. It will also provide recommendations that Vietnam must support US policies toward India because of the benefits for our country regarding to economic development, nuclear energy plan and defense and security stability. This memo uses realism and systemic approach as the analytical framework. It studies and analyzes the relationships and policies in the concern with power and security in the whole international system. BACKGROUND Relations between the US and India After Indian independence in 1947, the relationship between India and the US was not warm. US policies regarding to India -Pakistan dispute over Kashmir was one issue that deteriorated India US relations since the US was supporting Pakistan over India. Even during Sino Indian war in 1962, when the US provided India with military support, the relationship did not improve much. During Cold War, the US was concerned about the neutrality of India because India signed the Indo Soviet Treaty of Peace, Friendship and Cooperation in 1971.  [1]  During this period, the US viewed India as just a regional power with little global weight and concentrated more on supporting Pakistan, which was invaded by the Soviet from 1979.  [2]   After Cold War, the US lessened assistance to Pakistan, leading to a better relationship with India. Furthermore, since 1991, India has transformed the economy and opened the country to foreign investment. With rapid growth, India has become an emerging economic power in the world and had opportunities for economic engagement with the US.  [3]  The relationship between the countries has been positively shifted, especially in economic development, security, military and nuclear cooperation. However, it has been constraint mainly because of the complication of the trilateral relationship: the US India Pakistan. Current Policies of the US toward India Economic Policies: The US strongly supports Indias economic reform, and develops trade and investment partnership with India. Bilateral goods trade revenue between the two countries increased 932.14%, from $5.6 billion in 1990 to %57.8 billion in 2011.  [4]  US foreign direct investment to India was $27.1 billion in 2010, a 29.5% increase from 2009.  [5]   However, India has extensive trade and investment barriers, such as heavy government involvement in the banking and finance sector and demanding regulatory structures. Therefore, the US has encouraged and supported India to remove those barriers.  [6]   Security and Military Policies: The US and India share a variety of common strategic priorities. Both are concerned about the rise of Chinas power and do not want China to dominate Asia. They also consider the security of energy lanes in the Indian Ocean as a critical factor to their national security.  [7]  With those strategic policies, the US has had Indias in its side in a number of situations. India supported the US in three resolutions against Irans nuclear programs and in the reconstruction in Afghanistan. Indian military forces have also had tight contacts, joint patrols, joint training and exercises with the US.  [8]   The US has been selling defense equipment to India. By 2011, US arms sales to India reached approximately $8.83 billion.  [9]  However, US arms sales decisions to India still depend on the stability of the region, especially the balance between India and Afghanistans military. The US is also concerned about the engagement between India and Russia and Israel, the two major suppliers Indias army.  [10]   Another remarkable point in US policies toward India is that US President Barack Obama publically announced that the US will supports India to be one permanent member of United Nation (US) Security Council if it is expanded.  [11]  Although it does not mean that the Council will be reconstructed and India will be able to have a permanent seat soon, Obamas announcement has been an effective diplomatic gesture to show the importance of the US to India and to strengthen their relationship.  [12]   Nuclear Policies: US nuclear policies have been to cooperate with India. By doing so, the US not only to be able to sell nuclear fuel, technology and reactors, but also build up India as a counterweight of China in Asia.  [13]  In October 2008, the US Congress approved an agreement facilitating nuclear cooperation between the two countries. Although the deal has brought benefits for both the US and India, it has faced criticism and responses from many other countries. The deal has been said to go reversely against the international efforts of nuclear nonproliferation. It can also increase the risk of a nuclear arms race in Asia, when Pakistan, Iran and North Korea are attempting to develop their nuclear weapon programs as well.  [14]   Relations between the US and Pakistan After Pakistan became independent in 1947, the US provided military aid to Pakistan but did not seek deeper relations. However, in 1965 when the Indo Pakistan war occurred, the US suspended the assistance.  [15]  In 1979, the US discovered that Pakistan was building a uranium-enrichment facility in response to Indias nuclear program, and then stopped the aid.  [16]   In the same year, the Soviet invaded Afghanistan, leading to the reconnection between the US and Pakistan. However, once again, the discovery of Pakistans nuclear weapon programs in 1990 caused to the suspension of military assistance from the US.  [17]   The nuclear tests in 1998 led to new US sanctions to Pakistan. However, the 9/11 terrorist attacks on the US (2001) was a turning point from which Pakistan started to be valuable for the US in the counter-terrorism campaigns. Economic assistance came back, and Pakistan became a major non-NATO ally of the US.  [18]  But since May 2011, after US intelligence killed Osama bin Laden in Abbottabad, Pakistan, the relationship has reached to its lowest point since 2001.  [19]   Current Policies of the US toward Pakistan: Economic Policies: In March 2009, the US develop an AfPak policy to emphasize that success in Afghanistan depend on actions taken in Pakistan. The US has increased annual aid to Pakistan from $600 million to $1.5 billion in five years. The new strategy has aimed to assist Pakistan to improve living standards of local people, especially ordinary Pakistanis along the border region and counter al Qaeda and Taliban propaganda.  [20]   Military Policies: Obamas administration now is still expanding Bushs policy of drone attacks to the Taliban in the north-west of Pakistan.  [21]  This strategy has shown its effectiveness in killing Taliban groups, but it has alienated the public because of innocent civilians being collateral damage. According to the Bureau of Investigative Journalism, a non-profit organization in England, between 474 and 881 civilians in Pakistan have been killed in strikes from 2004 to 2012.  [22]   The US has assisted Pakistan with Train and Equip programs. US arms and security assistance has included helicopters, infantry arms, advanced identification systems and police training, with the purpose of strengthen Pakistan domestic stability and law enforcement capability.  [23]   Nuclear concern: WikiLeaks in 2010 revealed US diplomats fear that Pakistans nuclear weapons program could lead to the weapons falling into the hands of terrorists or a devastating nuclear exchange with India.  [24]  However, US responses toward Pakistans nuclear programs are still unclear. Challenges the US Faces: Challenges for the US in South Asia are the quadrilateral relationships between the US, India, Pakistan and China. These relationships are extremely complex. India and Pakistan have had a long history with wars and conflicts. The Kashmiri sovereignty has been a major issue of tension. The two countries also appear to be fighting a shadow war inside Afghanistan.  [25]  The US India and the US Pakistan relationships themselves are constraint because of each other. The tie between the US and Pakistan displeases India and vice versa. Chinas South Asia interests are firmly linked with Pakistan. This situation is problematic not only for the China India relationships, but also for the China the US ones because of significant US investment in Pakistan. RECOMMENDATIONS Vietnam has strategic relations with India, but not really with Pakistan, thus at the moment we just need to focus on US policies toward India. In order to maintain peace in the region, develop relations and get benefits from both India and the US; Vietnam must support US policies toward India. Following are the reasons: Benefits for the Economy: US economic policies toward India bring Vietnam benefits, not harm. The US encourages and supports India to remove trade and investment barriers,  [26]  opening more favorable conditions for Vietnam to trade with India. Both India and the US are important economic partners of our country. By supporting US policies, we can maintain and develop economic relationships with both countries, with the purpose of strengthening our economy. Benefits for the Nuclear Energy Plan: US policies toward Indias nuclear energy program benefit Vietnams plan of building nuclear power plants. The US has showed its interest in assessing other countries nuclear programs to see whether they are for peaceful purpose or not. Having an example of a peaceful energy nuclear program being supported by the US, we can confidently develop our plan. In addition, India has been a partner for our program, apart from Japan and Russia.  [27]  With US technology transfers, India can assist Vietnam more effectively. Cooperation with India will be important to us because we might no longer rely on Japan, which might exit the nuclear industry due to the damages after the tsunami in 2011.  [28]   Benefits for Defense and Security: The US India relations is a counterweight of China in Asia, especially in the East Sea conflicts. Supporting US military and security policies toward India brings Vietnam advantages in championing our targets from the disputes. High level of military exchanges, joint training and exercises between Vietnam and India,  [29]  with US support, has been strategic for us to deal with China. Backing India to be a permanent member of the UN Security Council is also beneficial for Vietnam due to the relationships between the two countries. CONCLUSION US relations with India and Pakistan have had a long history, with significant changes after each period of time. The US has had special interest in both India and Pakistan because each country has strategic importance for US power and security. With regard to this situation, Vietnam must support US policies toward India because they bring us benefits for our economy, nuclear energy plan and defense and security stability.

Thinking Before You Start Inking Essay -- Health

The lives of average teenagers are filled with perceived angst, usually due to the pressure to conform by society, and more and more of them are trying to claim independence by permanently marking their skin. A survey conducted by the Journal of the American Academy of Dermatology found that 36 percent of Americans between the ages of 18 and 29 have at least one tattoo (Associated Press). However, the study did not look at minors who had tattoos, probably due to the fact that 39 states have laws prohibiting minors from getting tattoos and thirty-one states have laws that prohibit both piercing and tattooing on minors without parental permission (National Conference of State Legislatures). However, the focus of this paper will be on the state of Texas, and Texas Health and Safety Code Ann.  §146.012, which â€Å"Prohibits anyone from performing a tattoo on a person under age 18 without the consent of a parent or guardian who believes it is in the best interest of the minor to cover an obscene or offensive tattoo. Required consent may be the physical presence of the individual's parent or guardian or the provision of evidence that he or she is the parent or guardian of the person who is getting the tattoo† (National Conference of State Legislatures). While the law prohibits minors from getting tattoos in Texas, there may be heated debate in households as minors try to convince their parents to give them permission to tattoo. Minors need to realize that tattoos are permanent, and that waiting until they are of age will give them a better sense of judgment when it comes to permanently scarring their bodies. Much of the non-tattooed population does not truly understand the tattoo process, and how it has become safer. However the process o... ...ercare of their tattoo if they want it to heal quickly and be as bright as possible" (Beckerman). Trusting a minor to do that, might make them better adults, but learning to take the time for big decisions is lesson that will help them get along in life on a much smoother path. Works Cited Associated Press. Survey Shows That 24 Percent of Americans Ages 18-50 Are Tattooed. 23 July 2006. Web. 14 March 2012. Beckerman, Gerry. Interview with Tattoo Artist, "Inkslinger" Karen L. Hudson. 13 March 2012. web. Bernstein, Niel. How To Keep Your Teenager Out of Trouble and What To Do If You Can't. New York City: Workman Publishing Company Inc., 2001. Print. Dickson, Amy. "Why Not Tattoo." Time (1999): 41. Print. National Conference of State Legislatures. Tattooing and Piercings for Minors. October 2011. Web. 14 March 2012. Tattoos. April 2009. Web. 14 March 2012. Thinking Before You Start Inking Essay -- Health The lives of average teenagers are filled with perceived angst, usually due to the pressure to conform by society, and more and more of them are trying to claim independence by permanently marking their skin. A survey conducted by the Journal of the American Academy of Dermatology found that 36 percent of Americans between the ages of 18 and 29 have at least one tattoo (Associated Press). However, the study did not look at minors who had tattoos, probably due to the fact that 39 states have laws prohibiting minors from getting tattoos and thirty-one states have laws that prohibit both piercing and tattooing on minors without parental permission (National Conference of State Legislatures). However, the focus of this paper will be on the state of Texas, and Texas Health and Safety Code Ann.  §146.012, which â€Å"Prohibits anyone from performing a tattoo on a person under age 18 without the consent of a parent or guardian who believes it is in the best interest of the minor to cover an obscene or offensive tattoo. Required consent may be the physical presence of the individual's parent or guardian or the provision of evidence that he or she is the parent or guardian of the person who is getting the tattoo† (National Conference of State Legislatures). While the law prohibits minors from getting tattoos in Texas, there may be heated debate in households as minors try to convince their parents to give them permission to tattoo. Minors need to realize that tattoos are permanent, and that waiting until they are of age will give them a better sense of judgment when it comes to permanently scarring their bodies. Much of the non-tattooed population does not truly understand the tattoo process, and how it has become safer. However the process o... ...ercare of their tattoo if they want it to heal quickly and be as bright as possible" (Beckerman). Trusting a minor to do that, might make them better adults, but learning to take the time for big decisions is lesson that will help them get along in life on a much smoother path. Works Cited Associated Press. Survey Shows That 24 Percent of Americans Ages 18-50 Are Tattooed. 23 July 2006. Web. 14 March 2012. Beckerman, Gerry. Interview with Tattoo Artist, "Inkslinger" Karen L. Hudson. 13 March 2012. web. Bernstein, Niel. How To Keep Your Teenager Out of Trouble and What To Do If You Can't. New York City: Workman Publishing Company Inc., 2001. Print. Dickson, Amy. "Why Not Tattoo." Time (1999): 41. Print. National Conference of State Legislatures. Tattooing and Piercings for Minors. October 2011. Web. 14 March 2012. Tattoos. April 2009. Web. 14 March 2012.

Cabaret :: essays research papers

Cabaret Cabaret provides for its audience an animated and a uniquely exciting dramatization of Berlin, Germany just before the Second World War. The story of many Germans living in an uncertain world is shown through just a few characters. Life is a cabaret, or so the famed song goes. After watching "Cabaret," you'll agree to an extent, but also realize how unsettling the assertion is. Taking place in the early 1930s, a portrait of life in decadent Berlin, is both uplifting and grim. Not your typical musical, it is comedic and dramatic, realistic, very tasteful, and ultimately thought provoking. An American named Cliff is traveling by train to Berlin Germany and seems to be quite weary and tired. He meets a German man named Ernst who seems to be quite pleasant and yet just a tad mysterious in his ways. By a stroke of luck Ernst offers him a good name and a place to stay. He even invites Cliff to take in the scene and enjoy himself at a Kit Kat club in the heart of Berlin. Cliff being a somewhat reserved man he is a little reluctant to accept the offerings of his new friend, but realizes he has nowhere else to go, and accepts kindly. Cliff asserts himself as being a struggling writer, along with being an English tutor. Not only struggling financially but creatively. He seems to have lived a sheltered life, even though it being quite evident that he is a well-traveled man. His goal in going to Berlin is to find some inspiration, to find something worth writing about. He is quite distraught with knowing he is stuck in a situation that isn’t getting better at all. He finds himself living in a one-room apartment in the home of Heir Schneider, who rents out a few rooms to make ends meet. As Cliff walks into the Kit Kat club he enters the world of promiscuous uninhibited dancers, and people of the like. Men approach him to dance, and women entice him with their charms. He obviously wasn’t all that accustomed to this kind of happening, but he didn’t shy away from it. The first night he lived this almost unreal experience, he met a woman. Sally was a one of a kind woman of her time, being on her own, making her own living, whether that living be on stage or with a man who suits her interest for a while.

F. Scott Fitzgerald’s The Great Gatsby - The Power of Money Essay

In the preface to Major Barbara, the playwright George Bernard Shaw observes that "money is the most important thing in the world--it represents health, strength, honor, generosity and beauty," but, the poet continues, "it also destroys people as certainly as it fortifies and dignifies others" (Shaw 28). Shaw recognized that many people look toward money, the ultimate representation of materialism, in search of the power that enables them to live. But, money can play many parts in the drama of life. It can represent or give the illusion of wealth, prestige, nobility, and power. Those that seek to harness its powers must also strive to conquer its ability to destroy and corrupt. In F. Scott Fitzgerald's The Great Gatsby, the repeated image of money, no matter in what form or through whom it is portrayed, is used to such an extent that it becomes central to the development of the story. The abstract idea of money can be expressed in many ways. Perhaps the most straightforward way is through the acquisition of grand possessions. In the first chapter of the novel, Nick, the first-...

Citi Group Restructuring

Background It all began with the financial crisis of 2007-2008, a crisis which was of a scale that had never been seen before. Many economists called it even worse than the Great Depression. Whether it was or not, that’s something that could be argued. But everyone was of the view that the crisis is really very serious. As a result of it large financial institutions collapsed, banks were being bailed out by the national governments and stock markets tanked to their new lows.This caused the collapse of housing markets in many countries, consumer spending suffered immensely as a result, industries went bankrupt, businesses closed down and unemployment peaked. There were many reasons that were put forth by various economists. A report presented in the US senate called it as the â€Å"failure of regulators, credit agencies and markets†. Citigroup’s Sufferings According to a US government’s report which came into the light in 2011, Citigroup which was the third largest US bank in terms of assets at that time was on the verge of failure.Regulators were going to pull the plugs on it anytime as depositors were withdrawing their deposits and bank’s counterparties also declined to give credits to the bank. How Citigroup moved to new setup? Citigroup suffered losses for five consecutive quarters. In the fifth quarter, in fact its losses were to the tune of $ 8. 29 billion. Many in the Citigroup agreed to the fact that unless something is done to sharpen its strategy, Citigroup will never regain its glory and perform accordingly.As a result, Citigroup started analyzing its business and strategies. It was found that Citigroup was involved in too many business segments which stopped it from focusing on its core interest area. While analyzing, everything big or small was examined. Citigroup in its annual report called the analysis as â€Å"wide ranging and dispassionate†. The outcome of this analysis was that the Citigroup finally dec ided to realign the group’s various business interests in two broad segments: Citicorp and Citi Holdings.The thinking behind this new setup was that this structure will help the company focus on its core business areas which in turn would improve the overall performance, while at the same time realizing the value from its non-core assets. The new structure would look like this: In Citicorp, businesses which were core to the group’s strategy and which offered maximum earnings potential to its shareholders with appropriate risk parameters were placed. These businesses are: †¢ Global Transaction Services – Treasury and Trade Solutions Securities and Fund Services †¢ Securities and Banking – Global Banking – Global Markets – Citi Private Bank – Citi Capital Advisors †¢ Regional Consumer Banking – Four Regional Consumer Banks in North America, EMEA (Europe, Middle East, and Africa), Latin America and Asia that each in clude retail banking, local commercial banking and Citi-branded cards (Source: http://www. citigroup. com/citi/investor/quarterly/2010) Citicorp, according to the new structure will be a relationship driven global bank, to serve both consumers and businesses.The assets of Citicorp include its core assets located across the globe with strong presence in emerging markets like India, China etc. Citicorp will have the capability to take deposits from customers throughout the world in a manner so that maximum return could be availed. Citicorp will have the capacity to serve local customers globally and global customers in a highly localized way. While in Citi Holdings, assets and businesses which were not central to Citi’s strategy were placed.But that does not mean that those assets were not good. Some have had very high value in their own right. Some were big iconic brands like Morgan Stanley Smith Barney joint venture. Citi Holdings includes: †¢ Brokerage and Asset Managem ent, which includes the Morgan Stanley Smith Barney joint venture †¢ Local Consumer Lending – North America, which includes residential and commercial real estate loans; auto, student and personal loans; and retail partner cards International, which includes Western Europe consumer banking and other consumer finance franchises around the world †¢ Special Asset Pool, which includes non-core assets, many of which are illiquid in current markets Citi Holdings will consist of non-core businesses which attract long term investments. But since those businesses are not the core one, therefore they do not enhance the performance of the group as a whole and in fact they compete for the limited resources that the company could employ in a highly risky and volatile situation.It was expected that the management team of Citi Holdings will restructure, divest and manage its business in a way that maximizes the value and will take the group forward in a tough economic situation Vi kram Pandit, then CEO of Citigroup in one of his interview talked about â€Å"accelerating the implementation of its newly evolved strategy to focus on its core business†. Given the market conditions and business sentiments, Vikram Pandit wanted to streamline the business of Citigroup as soon as possible to further strengthen its position and better serve its clients.

Review of Related Literature on the Effect of Acid Using Vinegar as a Model on Mortality Rate of Freshwater Guppy Fishes Essay

Republic bend No. 9275 Philippine Clean urine Act of 2004 is an Act providing for a schoolwide water role extinguishment and for separate purposes. In Section 2 of this Act, it states that the press out shall pursue a policy of economical growth in a carriage consistent with the protection, preservation and revival of the fibre of our fresh, brackish and marine waters.The State wants to manage and reduce the population of water resources of the nation by promoting environmental strategies and use of book economic instruments. The State recognizes that water quality is in the same level of disquiet of the quality of life. This Act also wants to foster commercial and industrial processes and products that will non harm the environment, which includes the active organisms in divergent ecosystems. related to LiteratureAccording to the sp are report, sulfurous Precipitation of Gene Likens from Cornell University during 1976, the sour of rain and snow falling on parts o f the U.S. and Europe has been risingfor reasons that are still not entirely get to and with consequences that have yet to be surface evaluated. Acid precipitation has a long effect especially on the living organisms in many lakes and streams which sometimes causes extinction.Related StudiesOn the study of Schindler during 1988, Effects of Acid Rain on Freshwater Ecosystems, it was verbalise that there is an increase in soma of areas most likely to be abnormal by acid. The study presented the biological malign caused by the acid rain, which includes the disappearing in the main of small fishes that are considered as regimen for larger predators which might cause these predators to famish and might result for another disappearance of fishes.Justification of StudyArticles and past studies prove that acid rain has a prohibit effect on living organisms from unalike ecosystems including freshwater. It was also mentioned in the study of Schindler in 1988 that the small fishes are most modify by the acidity of their environment. This study wants to cognize how affected these small fishes are thus, ascertain the mortality rate of guppies in environments with several(predicate) levels of acidity

Planning Process in India Essay

Process of think in India takes place in three steps-formulating the plan, its implementation and the evaluation. Over the years and due to the political pressures cardinal new aspects have been added to the process, namely de primordialization and democratic participation.1) curriculum FormulationThe process of plan planning takes place in a series of steps. The graduation step in the process of formulating the plan is for the instruction to prep atomic number 18, on a rough basis, certain schemes and projects in consultation with the junction ministries and call forth governments in the land the Perspective Plan to determine some large-hearted of priority to take stock of the available resources and to pass out these resources among the diverse agencies on an approximate basis. These estimates and projections argon the set(p) before the National Development Council (NDC) and the schemes are modifies in the light of backchats.These are then sent to the conglomerate j uncture ministries and state governments in the form of front instructions. Then begins the second ramification where each union ministry and state government preparing its own plan. The machinery for planning is middling well developed at the state level. aft(prenominal)wards the states and the union ministries have submitted their plans to the commission, there begins the process of dovetailing the mingled schemes and programmes into an integrated plan. In this task the Commission consults representatives of different groups in the Indian Parliament. At the end of these exercises the rough drawing plan is published and thrown open for discussion.The universities, the press, political parties, chambers of commerce and industry, trade harmoniumization and new(prenominal) groups and individuals are free to give their comments on the draft. The next stage is the period of prolonged detailed discussion between the commission and the representatives of different state governme nts and the central government as a result of which the agreements as to the size and nature of state plans are reached. These probationary agreements are the placed before the cabinet and aft(prenominal) its approval sent to the NDC and after the councils recommendations are given the final shape. The plan is the presented to the Parliament and after its approval it is published.2) Plan Implementation It should be say here that the Commission is an advisory carcass and has no executive functions. It is only a national organ for plan formulation and a staff body to advise the cabinet. The task of implementation is left to the union ministries and state governments. It is in this field that efforts have been make to introduce the two concepts of democratic decentralization and the habitual participation, particularly after the introduction of the Panchayati Raj in the country.3) Plan EvaluationEvaluation is the last of the three stages in the process. One of the functions of the Commission is to appraise from age to time the progress achieved in the execution of each stage of the plan and make recommendations for necessary adjustment.The Commission makes much(prenominal) appraisal through1) Monthly reports of selected projects, quarterly reviews of the working of the plan and the annual progress reports obtained from the union ministries and the state governments. 2) The advisors who visit the states within their charge and study at first had the working of the development programmes and 3) Through the machinery of the committal on Plan Projects. In addition, there is the syllabus Evaluation Organization set up 1952.The syllabus Evalution Organization (PEO) undertakes evaluation of selected programmes/schemes under implementation, as per the need of the various Divisions of Planning Commission and Ministries/Departments of Governments of India. The evaluation studies are designed to assess the performance, process of implementation, effectiveness of the actors line systems and impact of programmes. The Programmed Evaluation Organisation which functions as and self-sufficing unit of the Commission.