“Death Of Constable Scanlon” †Sidney Nolan Essay

When Sidney Nolan painted the Ned Kelly series, he was interested in an ‘authentic national vision’. The first series was made up of 27 paintings from 1946-1947. The paintings all-together form a storyboard, telling the legend of Ned Kelly. One of them in particular is ‘Death of Constable Scanlon’. The series, including this one, were all painted with Ripolin enamel on hardboard. You can see the many brushstrokes but some objects are painted completely solid for example Ned Kelly himself and the clothes of the constable. The painting is full of things, and it is a scene from the bush land. No buildings can be seen but there are many trees and shrubs on a bare, yellow ground. The constable has fallen from his horse and they both are in mid air, while Ned Kelly is standing to the left holding a smoking rifle. The painting is very out of proportion, this is evident in how the constable is placed. If you look at the two rifles, the constable is in front and therefore should be larger than Ned’s, but isn’t. Ned is the largest object, followed closely by the constable and the horse to the right, they together make up the foreground. Going back further into the painting there is a fence, distant trees, a tent and another horse and policeman. The figures themselves are very oddly shaped, like 2D objects cut out from paper. Ned is a simple, black silhouette with his eyes closed and hand holding the rifle. The trees and objects in the background seem to have more shape to them and show shadows that help. The painting is made up of very warm colours, of browns, yellows and oranges. There is an interesting patch of blue sky in the to right hand corner, and definitely doesn’t match the rest of the sky which is very dark and almost like a sunset. The constable looks very out of place with his formal uniform, quite opposite to Ned Kelly who seems like a natural part of the scenery. The focal point of this painting is the Constable falling to his death. Ned  Kelly though is considered the main focus of all the paintings, and all the events that happened around him. The painting is very flat and you are lead into the work by first observing the falling man. The foreground is the first focus and then you go backwards and notice the smaller objects and people in the background. The mood is quite hard to describe, even though it shows the last few seconds of Constable Scanlon’s life before hitting the ground and dying instantly, its almost comical in its appearance. Nolan was trying to capture a moment in Australian History. The legend of Ned Kelly and his gang is well known and the series followed their story. He was trying to ‘depict a national myth’. He portrays Ned Kelly as a legend, not the man himself. Nolan talked of this particular painting, he said, â€Å"In a sudden, violent accident time seems to stand still. I have exaggerated, the bridle must have been long, but that at the levitated horse and constable increase the unreality of violent events. Kelly seems to be present only as a force of destiny.† The Ned Kelly series now belong to the National Gallery of Australia in Canberra. They are a perfect example of the once then growing Expressionism and emerging Modernism. They would best fit into the Expressivism category as Nolan interpreted the legend into his own personal style.

The increase in electoral support for the Nazi Party in the years 1928-33

To what extent was the increase in electoral support for the Nazi Party in the years 1928-33 the result of effective propaganda and electioneering? The years 1928 to 1933 were very significant for the Nazi Party and their leader, Adolf Hitler. After the attempted Munich Putsch, the Nazi Party had well and truly entered the political spotlight of German politics and had successfully re-established itself after Hitler was released from prison in 1924. Following on from being so heavily in the public eye, the Nazi Party had a rise in support due to increased awareness of the party, but 1928 marked a steep increase in this.There are many factors that contributed to this increase in electoral support for the Nazi Party from 1928-1933, but it was largely due to effective propaganda and electioneering. Nazi propaganda was under leadership of Joseph Goebbels, who was able to identify the concerns of all sectors within the German population and use this to create a remarkable propaganda schem e. An example of this is where workers were addressed with posters depicting endless queues of unemployed people, suggesting that Hitler would be able to abolish unemployment – a miracle that was readily accepted by this group.As well as targeting specific groups, Goebbels was able to manipulate a variety of propaganda techniques, from using posters to nursery rhymes to the radio. The Nazi Party presented an image that appealed to everyone through their use of propaganda. It is because of propaganda that they were able to convince the public of their ability to transform the country to one ridden with debts, political instability and embarrassment to a global superpower that was successful in every aspect. Even now, Nazi propaganda is still viewed as a remarkable achievement for the Nazi Party and is undoubtedly one of the main reasons why Nazi support increased from 1928-1933.Electioneering is the other main reason for the increase in electoral support. In terms of Nazi poli cy itself, although it was controversial, Hitler was careful to be very careful about certain points – especially regarding religion. The 25 Point Programme of the Party depicted that it â€Å"represents the point of view of positive Christianity†, whereas in reality the Nazi Party stood for the complete opposite. With the majority of Germans being Christian (2/3 of these were Catholic and 1/3 Protestant), the Nazi’s could not afford to alienate the Church and risk repelling the majority of the electorate.Throughout their electioneering, the Nazi’s used the SA to intimidate the opposition and sometimes even carry out such violent attacks that political figures, especially Communist politicians, were unable to continue their own electioneering. This allowed the Nazi party to reduce their opposition and allowed them to manipulate the public further using their effective propaganda. As the Nazi Party organised propaganda rallies to build up electoral support , they also organised members to attend the rallies disguised as potential voters. This gave the impression that the party was extremely popular and therefore encouraged voters that might otherwise vote for another larger party to support the Nazi’s instead.These propaganda rallies were used to persuaded all of Germany to vote for Hitler and his party because Hitler was able to constantly travel around the country using an airplane. This electioneering meant that he was able to directly address potential supports and use propaganda to convince them to vote Nazi. It could be claimed that Hitler himself contributed largely to the electoral success of the Nazi Party. Many women found Hitler aesthetically attractive and emphasis was placed on his bright blue eyes and his friendly nature towards children. Men found Hitler as a man to admire – he was charismatic and some newspapers even labelled him ‘Hitler the Superman’.Above all, Hitler was a brilliant auditor and had the ability to captivate audiences that was unmatched by no other politician and delivered speeches with such power that it was hard not to be swept in by his manipulative and misleading words. However, it could not be said that Hitler himself contributed to the increase in electoral support to a larger extent than propaganda and electioneering. Another factor that could be argued to have resulted in the increase in electoral support is the very climate of Germany during that time.Following on from the failure of war in 1918, Germany was stampeded with crises after crises. In economic terms, the funding of the war had resulted in inflation and forced Germany to borrow loans from the USA in order to pay the  £6600 million in reparations. This meant that when America suffered from the Wall Street Crash, Germany was hit by Depression in 1926. Living standards plummeted and Germany was on the verge of a civil war. Consequently, the German people looked towards extremist parti es to provide them with the revolutionary change needed to return Germany to a least a partial stability.Again, whilst this was a big factor in increase of Nazi support, the situation in Germany was balancing out, especially as the effects of hyperinflation were weakening by 1925. Therefore, the hardships that Germany faced during this period cannot be accountable for the increase in the Nazi Party’s electoral success compared to the propaganda and electoral success that was constant throughout 1928-1933. In conclusion, the increase in electoral support for the Nazi Party in the years 1928-33 was the result of effective propaganda and electioneering to a far extent. A variety of factors contributed to this increase, including Hitler’s personality and the downfall of Germany during the post-war years.However, the strongest factors were persistently the Nazi’s propaganda campaign that was led by Goebbels and their electioneering methods. Through this, they were ab le to specifically target groups within the electorate and develop the Nazi image itself which drew support from voters and caused the German people to trust them to restore Germany’s former status.

Food Waste Biomass Essay Example | Topics and Well Written Essays - 500 words

Food Waste Biomass - Essay Example Food wastes are generated from hotels, restaurants, and other retail shops with one of the major causes being foods that are all not being sold. If the quality and freshness of the food products get compromised or lost, then customers tend to reject such food products. Moreover, since customers do not like waiting for their favorite food products, retail shops order for more of the products, often which is do not get sold entirely, thus leaving unsold foods that eventually becomes wastes. Since right amounts of food are often not ordered at the right time, this leads to the most losses of foods. Foods also turn into wastes if they are not treated or managed properly. For instance different food products might be required to be kept in particular temperatures which if neglected leads to wastes. Incorrect mechanical handling of foods also leads to wastes (Stenmarck et al 10-11). The environment gets affected by food waste since natural resources are lost as a result of food waste, alon g with release of greenhouse gases in the air. Also, since there are many people in the world who are in need of food while on the other food gets wasted can be associated with social impacts as well. Thus if hotels and restaurants report for food wastes, they also prove to be socially not responsible and hence might not gain their position in the world of business. With wastage of the food, the other energy sources that were involved in the production of the food also get wasted (Environmental and social impacts of food waste).

To be Determined Essay Example | Topics and Well Written Essays - 1750 words - 1

To be Determined - Essay Example ’s grand architecture, the roads that traversed forty thousand kilometers of rugged terrain, thousands of provincial installations†¦or the government designed to manage the whole affair† (D’Atroy 3). However, such a large civilization could not be completely wiped out, and in modern day Peru there are still remnants of the old Inca culture and customs. While the empire does not exist in the ways it did from the thirteenth till sixteenth centuries, the influence of the Inca empire is undeniable. It is often times difficult to discern between myth and legends while researching the history of the Incas as their oral tradition often wove these together with facts: â€Å"None of Peru’s ancient cultures used the written word. They depended upon oral tradition, ceramics, painting† (Starn 15). While it is not certain exactly how much truth there is surrounding, it is generally believed that Manco Capac helped found the city of Cuzco after 1200 CE. Cuzco would grow to be the center of the entire Inca empire, but it grew rather slowly for several centuries. As far as the myth behind the origins of the Incas, Tici Viracocha is the creator god. Inti is the sun god, the son of Tici Viracocha. The sun was worshipped above everything else in Inca culture, and Inti was their highest god. The other gods included Mamaquilla, the moon goddess, Pachmama, the Earth goddess, Mamasera, corn goddess, Mamaqocha, and the ocean goddess. Tici Viracocha was supposed to have emerged from Lake Titicaca and destroyed the inhabitants of the surrounding regions of the lake after angering him. Tici Viracocha then populated the region with his own descendants. Nature was also worshipped in general, and more specifically animals such as jaguars and locations such as mountains were also worshipped. Sacrifices of food and animals were made to the gods, and human sacrifices were rather seldom in Inca culture, especially when compared to other empires such as the Aztecs. Inti, the

Effects of Competitiveness on the UK Construction Industry Literature review

Effects of Competitiveness on the UK Construction Industry - Literature review Example The success of an organisation in a given nation highlights the important factors that the organisation controls when compared to other organisations (Jones & Saad 2003). The UK construction industry enjoys various competitive factors that enable it to succeed in the current market. Some of the competitive factors within the industry include the good leadership strategies, strategic advantage, market advantage, good marketing strategies; furthermore, they have knowledgeable personnel, production advantage, modern technology, finance advantage, good administration and risk management advantage (Morton 2007). Effects of competitiveness on the UK construction industry The U.K construction industry has more than 300, 000 firms, which employs over 2 million individuals to perform several roles (Morton 2007). The construction industry typifies the material and products used in construction, suppliers and the producers of the construction material, building services offered by contractors, providers and installers of the services, constructors, sub-constructors, professional advisors , construction clients and the different organisations that specialise in design and building (Morton 2007). The sector accounts for 5 percent of the UK Gross Value Added, which is similar to the values that France, Germany and U.S contributes towards their economy (David & Male 2001). The construction industry in UK specialises in the residential and nonresidential building as well as infrastructure. The industry has an advantage because the designers, civil engineers, contractors and product manufacturers are globally reputable because they devise high-tech solutions to varied projects within the construction industry. The industry has been undergoing a tremendous growth in the infrastructure and commercial construction sector (Cobbold & Lawrie 2001). The UK construction industry competes in an aggressive global market. The industry has high production level and its goods and services a re of high quality. This counteracts the competition from other industries worldwide. The construction industry adopts several approaches that enable it to increase its productivity and quality (Benati 2004). The UK construction industry embraces admirable leadership strategies because it has a long-term defined vision. This encourages the industry to meet the long-term developments. The leadership process also enables the industry to compete in the market because the industry gives room for success, letdown and learning. The UK construction industry maintains an appropriate learning environment because it allows people to learn from errors (Evers & Gerke 2008). This establishes a framework for the industry to improve on their developments; hence, reducing the possibility of failure. The leadership team within the industry highlights their expectations for them to monitor and identify whether they are competent enough to meet the set targets. Additionally, the leadership team devise s effective decision-making methods, which are vital in the building and maintenance of competitive advantage. The industry has a diverse management team with different talents; hence, maximizing their production. The leadership team has good communication skills, which enables them to build the long-term relationship and advance their operational productivity (Great

Deciphering Organizational Culture through Artifacts Term Paper

Deciphering Organizational Culture through Artifacts - Term Paper Example Organisational culture is evidenced in the manner in which the business conducts its activities such as interactions with stakeholders like customers, employees and the wider society (Mukherjee, 2005). It is also manifested by extend in which creativity and individual imitativeness are tolerated in the organisation (Mukherjee, 2005). In addition, culture is evidenced in the levels of the organisational structure and the chain of command that influences the channels of information flow in the organisation. Proper organisational culture enhances employee commitment to the shared mission and objectives of the organisation (Mukherjee, 2005). The culture will also enhance or hinder the productivity and performance of each individual employee in the organisation. Shared organisational culture unites multicultural workforce thus leading to a sense of unity and appreciation of the differences in their cultural backgrounds (Brown, 1998). In this case, the culture will foster conflict resoluti on and efficient communication thus leading to perceptions of equality among the diverse workforce. Organisational culture also enables the organisation to retain and attract highly qualified skilled manpower since the right culture enables employees have a sense of higher personal accomplishment by being part of the organisational workforce (Mohanty & Rath, 72). Organisational culture enables employees increase their productivity since they expect to earn appreciation and recognition from the top management. (Brown, 1998). The culture facilitates achievement of the mission of the organisation through enabling employees take responsibility for their roles and responsibilities in the organisation (Brown, 1998). The culture affects the organisation in several ways. The culture acts as the organisational identity and contributes to brand image formation (Brown, 1998). Culture enables the organisations create energy and momentum for future success through outlining the employee attribut es and behaviours that are essential for the attainment of the mission of the organisation. The culture promotes healthy relationships in the organisation thus limiting the chances of employee grievances and go-slows that may negatively impact on the continuance of operations and productivity in the organisation (Brown, 1998). The culture influences the rate of innovation and new product development in the organisation (Brown, 1998). A culture that tolerates risk will encourage employees to experiment news ideas without fear of making mistakes thus contributing to higher chances of implementation of innovative working processes

Production and Operational Management in the auto Industry Term Paper - 1

Production and Operational Management in the auto Industry (Forecasting, Quality, Quantity, Profits, Assembly) - Term Paper Example They even had a great deal of say in the political sector of USA. Their political power was due to a fact that had been narrated by the CBC News article in the following words: â€Å"The L.A. Times recently calculated that since 1990, the auto industry as a whole has donated $100 million US to Republicans and $34 million to Democrats.† From the year 1951 to the year 2007 Ford had been ranked third in all the automotive manufacturers of the world. After maintaining this position for fifty six years the company lost its position worldwide. It, however, still remained at third position in the US auto industry. The recent times have however depicted a recession of Ford and GM in their native country’s automobile industry. This recession has given space to foreign automobile manufacturers to establish their position by introducing their models in the industry. Currently these foreign automotive industrialists are leading the industry. BACKGROUND OF THE PROBLEM. Ford and GM w ere the largest vehicle producing giants in USA once. They assisted their country’s economy massively by producing generous revenue and benefit packages for labor. Ford and GM held their importance in the US automobile industry not only because of their size but also because of their business volume. Their loosing of their stature, however, was owing to a number of reasons. Those reasons can be summarized as follows: This meant that a major number of operations in them were distributed into unions or rather termed as being â€Å"Unionized†. This led to a rising labor cost that incurred to these industrial giants. The labor costs of their international emerging counterparts were however very less as they did not practice unionization. Even the counterparts that had their manufacturing units in the US did not face the said problem. (Van Praet, 2008). WHY THE RECESSION? A number of issues led to the downfall of Ford and GM along with other US automobile manufacturers. Qua lity Compromised Among various issues was that of the maintenance of Quality by these giants. Stephen Robbins (2009) mentions their carelessness and compromise in the maintenance of their products in his book ‘Management’ in the following words: â€Å"U.S. car industry is often used as a classic example of what can go wrong when managers focus solely on trying to keep costs down. In the late 1970s, GM, Ford, and Chrysler built products that many consumers rejected...... When the costs of rejects, repairing shoddy work, product recalls, and expensive controls to identify quality problems were considered, U.S. manufacturers actually were less productive than many foreign competitors. The Japanese demonstrated that it was possible for the highest-quality manufacturers to be among the lowest-cost producers. American manufacturers in the car and other industries soon realized the importance of TQM and implemented many of its basic components.† (Robbins, 2009) The abov e statement clearly highlights how the erroneous strategy of leading automobile manufacturing giants of USA gave room to their foreign counterparts. Even though they learned their lesson and tried to improve on their mistakes but it was too late then. The market shares that they once lost were not repairable. So was the inclusion of these counterparts in the industry. Retailers knew they had equally better options to go for and that too often at lesser costs. Product SUV’

Industrial Revolution Essay Example | Topics and Well Written Essays - 750 words - 3

Industrial Revolution - Essay Example Industrial revolution occurred between 1750 and 1850. It is considered to be the most significant event in human history after domestication of animals and plants. Industrial revolution started in England and spread abundantly all over the globe changing the lives of many people. In 1784, innovation of steam engine was one of the many technologies which brought industrial revolution. The efficiency and power of industrial revolution lifted the modest workshop industries to high speed factories. One of its key achievements was the impact it had on the iron industry. Since the middle age till 17th century, iron industry used trial-and- error methods. Wood was mainly used as combustible fuel. However, in 18th century, wood was replaced with coal as a combustible fuel for producing wrought and cast iron (Esler & Elis, 2007). Use of furnaces further refined the process of iron production and consisted of two separate compartments. In the field of metallurgy, use of furnaces enhanced production of wrought iron. This iron was considered to be the best quality to be used for machinery and construction. Further industrial growth brought the emergence of steel which was a major breakthrough. It was the first metal used to construct road, bridges, canals, and railroads in France and England before spreading to the rest of Europe. The other advantage of industrial revolution was introduction of faster mode of transport which facilitated travelling of goods and people. In addition, it led to emergence of new era of commercial activities which strengthened economy (Esler & Elis, 2007). However, industrial revolution had a profound impact on conditions of human beings especially workers in urban areas. The shift of agrarian occupation to that of industry, led to a dramatic increase in urban population. High population increased spread of diseases while crime and filth became the dominating themes of the city life. The working

Boston Tea Party Essay Example for Free

Boston Tea Party Essay On December 16, 1773, a monumental event took place that was crucial to the growth of the American Revolution. This event was known as The Boston Tea Party, taking place in Boston, a city in the British colony of Massachusetts. Massachusetts Patriots were in immense disapproval on how parliament was trying to monopolize the market on American tea importation granted to the East India Company (Boston Tea Party). The East India Company was a failing British corporation. This Company was on the verge of bankruptcy. They had millions of pounds of unsold tea that sat in warehouses. The idea was to persuade English and colonial consumers to buy East India Company tea to save one of Britain’s largest corporations. In order to make this happen, British Parliament proposed the Tea Act of 1773. The Tea Act allowed the East India Company to sell through agents in America without paying the taxes normally collected in Britain, which allowed the company to undersell even smugglers in the colonies (David Goldfield). What drew major controversy with the Tea Act was that it retained the three pence Townshend duty on tea imported to the colonies. The colonists objected to the Tea Act. They believed that this act violated their rights to â€Å"No taxation without representation,† which meant that they would only be taxed by their own elected representatives and not by the British Parliament that did not represent them. Regardless of what the colonists thought, consignees were selected in Boston, New York, Charleston, and Philadelphia, and then 500,000 pounds of tea were shipped across the Atlantic in September. The first tea ship, Dartmouth, reached Boston November 27, and two more were sent shortly after that. There were several meetings held demanding that the tea be sent back to England with the duty not paid for. Tension was rising when patriot groups tried to persuade the consignees and the governor to accept this approach. On December 16th, citizens, some disguised as Mohawk Indians, pushed toward Griffins Wharf and boarded the tea ships (Boston Tea Party). In a course of three hours they dumped three hundred and forty two chests of tea into the harbor, turning it into a teapot (Boston Tea Party Historical Society). The chests held more than 90,000 pounds of tea, which would cost nearly $1,000,000 dollars today (Boston Tea Party). There were certainly several participants and witnesses to the accounts of what occurred at the Boston Tea Party. Although all of the participants were taking part in the same event, their memories of their accounts do seem to differ. The first thing that I noticed was the number of participants. David Kinnison, the longest surviving participant from the Boston Tea Party, claims that there were only 24 men involved (Boston Tea Party Historical Society). His statement matches up well with Samuel Cooper, a participant that was just 16 at the time, who claims that there were around 20 men (Boston Tea Party Historical Society). Then you have John Andrews, claiming that there were around 200 citizens dressed as Indians. Another thing that seems unclear is the way the ships were taken over (Boston Tea Party Historical Society). George Hewes, a Boston shoemaker and participant, states that they were divided into 3 groups, one for each ship. Joshua Wyeth, also a participant, who was only just 16, also states that they took to the three ships at the same time. On the other hand, the Massachusetts Gazette states that they worked their way from ship to ship, after emptying one ship they would move to the next. There are many differences in the accounts of what exactly happened at the Boston Tea Party, which I think helps decipher the truthful accounts from the fabricated ones (Boston Tea Party Historical Society). Most of the witnesses that were actually a part of the Boston Tea Party had testimonies that were exceptionally similar. I believe the only thing that may have caused them to be slightly different would be the fact that it was a little over half a century later when they were trying to recollect the events. I also think that the participants swearing to secrecy had an impact on some of the misleading information, such as the discrepancy on the number of participants. Most of the participants had mentioned around 20 men being involved, when in fact the number was found to be a lot greater than that. The participants in the destruction did not even acknowledge each other even when boarding the ships, breaking open the chests and dumping the tea, so of course they are not going to be truthful about how many citizens were actually involved. I also believe that some of the information misinterpreted for fabrication might be due to the participant not writing their story themselves. George Hewes account of what happened was written by him, Joshua Wyeth’s account was recorded from his words, Samuel Cooper’s came directly from him also. All of these accounts seemed to be relatively similar; where as accounts that were retold by biographers may have changed along the way. Also, participants stories did not coincide on what time the event was actually over. John Andrews wrote that before nine o’clock every chest was destroyed, but Samuel Cooper’s account placed the end of the destruction at ten o’clock (Boston Tea Party Historical Society). Considering that Samuel Cooper had a role in this momentous event, I would give him the benefit of the doubt as to telling the truth of when the event actually came to an end (Boston Tea Party Historical Society). Another person who played an interesting role in the Boston Tea Party was Paul Revere. Revere felt strongly about the movement toward political independence from Great Britain. He was a very well rounded artisan and intellectual. Revere was a silversmith whose work brought him in close contact with patriots like John Hancock and Samuel Adams. He used his talents to support the colonial struggle against Britain. Revere soon assumed the role of a leader, along with Adams, of the Sons of Liberty. The Sons of Liberty were a secret patriotic organization formed in 1765 to prevent the Stamp Act (Paul Revere). The Sons of Liberty also organized the Boston Tea Party. Revere was also one of the many patriots who dressed up as an Indian and took part in the Boston Tea Party Protest against parliamentary taxation without representation (Boston Tea Party Historical Society). After the Tea Party, Revere was sent by the citizens of Boston to deliver news of the party to the other colonists in New York and Philadelphia. When he returned, he was appointed one of 25 men by the citizens of Boston to stand guard over the tea bearing vessels, in order to prevent the overexcited townspeople from doing further damage to the ship (Facts on Paul Revere). I would say Paul Revere played a significant role in the Boston Tea Party; he played the part of a ringleader and was a very influential role model. The acts that he participated in would not be condoned by Britain. The Boston Tea Party ultimately captured the attention of Parliament and produced a furious reaction. A lot of people in America and also in Britain were surprised about the destruction of property in the Tea Party. Parliament decided that this epic event demanded an immediate display of power. In the spring of 1774, parliament passed a series of totalitarian measures to be known as the Coercive Acts. These acts included the Boston Port Act, which closed the port of Boston until Bostonians paid for the tea and uncollected duties. The Massachusetts Government Act, this act stated that members of the governors council and sheriffs would be appointed rather than elected and limited the number of town meetings that could be held without the governors prior approval. The Administration of Justice Act, which allowed any British soldier or official who was charged with a crime to be tried in England, where they would most likely receive a slap on the wrist. The Quartering Act of 1774 permitted the army to lodge soldiers in any civilian building if necessary. All of these acts were in response to the Boston Tea Party and attempts of Britain to gain royal control. Most colonists referred to these acts as the Intolerable Acts rather than the Coercive Acts, they viewed these acts as a threat to liberty in the colonies. The spirit of protest began to spread, more and more colonists became politicized. They began to realize their common interests as Americans and their differences from the British. America was starting to rebel, but had not yet launched a revolution (David Goldfield). Although, the acts they were taking were starting to have a major influence on America. The Boston Tea Party effected America in many ways. There were a lot of different factors and rebellious acts that eventually snowballed into war, but I would say the Boston Tea Party was the most significant. The passing of the Coercive Acts and parliaments refusal to revoke them led to a great deal of disgruntlement from the colonists. The Boston Tea party most definitely sparked the Revolution, which may have otherwise been delayed or never happened at all.

Slumdog Millionaire Essay Example for Free

Slumdog Millionaire Essay The issue we have decided to discuss is centred around the two children Rubina Ali and Azharuddin Ismail who star in a leading role in the film Slumdog Millionaire. The film grossed $141,000,000 in the US alone and had a budget of $15 million but the two children only received  £500 ($700 American Dollars) and  £1,700 ($2408.50 American Dollars). Despite the claims of director Danny Boyle, that the film has â€Å"completely changed their impoverished lives† (Tyler, 2009) the children continue to live in the slums in India from where they were originally found. The children’s parents were very disappointed given the films worldwide success and had hoped that this film and their children’s leading roles would have given them opportunity of a better life outside the slums. Having found themselves leading the same lives as before Slumdog Millionaire, they realised just how under-paid their children were actually paid. Ismail predicament is considerably worse off as his illegal home was recently demolished by local authorities. It is even more difficult for the children to return to the slums given the lifestyle and the luxuries they received during the filming, promotion and subsequent award ceremonies. However both film makers and film distributors have disputed the families’ claims and have highlighted that the wages paid to both the children were three times the average local annual adult salary. Furthermore provisions have been made for the children’s education and once completed a trust fund will be paid to the then 18 year olds, Ali and Ismail. Ethical issues surrounding the topic * Underpaying the child actors in the Slumdog Millionaire movie * Allowing the children to return to the slums * Returning the children to their poverty stricken roots having experiences the lifestyle of a movie star * Not providing the children with a place to live after their home had been destroyed * Is the trust fund achievable given the children’s circumstances and harsh living conditions?

Influence of Twnety20 Cricket on Cricket Stakeholders

Influence of Twnety20 Cricket on Cricket Stakeholders CHAPTER ONE 1.0 INTRODUCTION 1.1 Introduction This research on the impact of twenty20 cricket on international cricket attempts to explore the perception of both primary and secondary stakeholders of the game in the international arena. Twenty20 cricket is one of the richest industries, which is valued at around a billion dollar across the globe. Twenty20 cricket is one of the worlds sports with many enthusiastic participants, spectators as well as media interest. Twenty20 Cricket has sparked new life and provided redemption to cricket all over the globe. The Twenty20 version of the game has been a major factor in attempting to further globalize, commercialize and popularize the game. Cricket is one the most popular and well-liked game in the world. Cricket is an established team sport for hundreds of years and very popular in countries such as India, Pakistan, West Indies, South Africa and England. Like other sporting activities, twenty20 cricket is a professional sport that is sought after by both men and women due to its nume rous beneficial attributes. This popular and beneficial activity not only provides you physical fitness but mental strength and sharpness too. A sport helps a person in building a very positive attitude. It has also become a part of education and routines of people. The main of the research is to determine the impact of twenty20 cricket sport on international cricket. This chapter tends to outline background of the study and problem statement. In addition, it discusses the research questions, research objectives and the significance of the study apart from presenting the research outline. 1.2 Study Background The origin of Cricket sport can be traced from the period of the dark ages, probably after the Roman Empire, almost definitely prior to the Normans invading England and almost certainly somewhere in Northern Europe. Circumstantial evidences suggest the fact that this game was started in Saxon or Norman times by children living in south east part of England in an area of dense woodlands known as Weald. It is generally believed that cricket was more of a children game rather than the adults. It was taken up by the adults in 17th century and since then, this sport continued to increase its popularity and public acceptance and never looked back. As far as the name of term â€Å"cricket â€Å"is concerned it is generally believed that this word had various possible sources. The earliest source is traced back to 1598 when it was called as cricket. It is thought to be derived from Middle Dutch term â€Å"krick â€Å"meaning a stick. There are another terms also available which all sugge st the possible involvement of Dutch in this sport. The game of Cricket is known to be spanning from the 16th century with matches being played since 1844, although officially ‘International Test Cricket was played from the year 1877 onwards. Test cricket is the oldest and longest form of cricket. It is also considered as the most reliable and challenging form of cricket to measure the worth of any team where 2 innings are played by each team. After the toss the team that bats first piles on as many runs as possible and declares the innings. Then comes the turn of other team and so the match goes on until the final result. The popularity and charm of test cricket is decreasing day by day because of the origination of new more exciting forms of cricket. Hopwood (2005) argues that the game of Cricket has been governed by the rules for more than 250 years. The Marylebone Cricket Club has been an authoritative figure in putting forth the rules of cricket and its subsequent amendme nts. In the year 2000, the MCC revised the rules of Cricket and introduced Spirit of Cricket to the laws of the game to maintain the unique character and enjoyment of the game. One day cricket is the most recognizable and viewed form of cricket in the world. It is being played and watched by the people with great enthusiasm. The most popular event â€Å"World Cup† of cricket is also based on the pattern of one day cricket. Most of the important and popular championships in cricket are based on one day matches. The one- day international cricket is a late twentieth century development. On 5th January 1971, first ODI was played between Australia and England and till now it is very popular among the cricket fans. Cricket matches are played and liked by the people on national and international level (Birley, 2003). There are many types of cricket like country cricket, club cricket, indoor cricket, womens cricket and cricket for blinds, but the most prominent and popular three types of cricket which are recognized by ICC (International Cricket Council) are test cricket, one-day and newly originated form twenty20 cricket. The arrival of Twenty20 on the cri cketing scene has surely divided the cricketing fraternity. Some believe that it is nothing but a travesty and should not be encouraged at any cost. They argue that since Twenty20 encourages far-from-technical cricket youngsters wanting to pick up the game will be misguided into believing that cricket is all about trying to hit 6s and 4s no matter how you do it. Also it will create the misconception that cricket is a batsmans game and that there is very little incentive in bowling since it is the bowlers that are usually the ones at the receiving end. In such a scenario very few youngsters might take up bowling or bother learning the finer points of the craft. Plus there is always the argument that Twenty20 cricket will wean away interest from the traditional formats of the game, especially Test cricket. However, opinion regarding Twenty20 cricket still remains divided as its promoters insist that it will not replace any of the traditional formats but on the contrary will increase i nterest in them by pulling more people towards cricket as a whole. They also argue that the Twenty20 format is a great way of introducing cricket to the non-cricketing world which is used to fast games such as football. There is no doubt that the T20 version of the game has become the most popular and acceptable in the recent times but it cannot be said that other forms of the games have been overlooked. After the commencement of T20 cricket, many thought that the test cricket will be gradually extinguished from the cricket world. It is however wrong to say. All the legends of cricket still firmly believe that test cricket is the toughest and most resilient form of cricket which gets the best of any player. Test cricket judges mental ability and strength, the stamina and resilience factor and various other things of the player which twenty 20 cricket cannot judge. The game of Twenty20 sport involves two teams; each has a single innings, batting for a maximum of 20 overs. Twenty20 game is completed in about three hours, with each innings lasting around 75 minutes, thus bringing the game closer to the time span of other popular team sports such as football (Hopwood, 2005). It was introduced to create a lively form of the game which would be attractive to spectators at the ground and viewers on television. Since its inception the game has spread around the cricket world. The idea of a shortened format of the game at a professional level was discussed by the English and Wales Cricket Boardin 1998 and 2001. When theBenson and Hedges Cupended in 2002, theEnglish and Wales Cricket Board needed another one day competition to fill its place. The cricketing authorities were looking to boost the games image and popularity with the younger generation in response to dwindling crowds and reduced sponsorship. It was intended to deliver fast paced, exciting c ricket accessible to thousands of fans who were put off by the longer versions of the game (test cricket and one-day international cricket). Stuart Robertson, the marketing manager of the English and Wales Cricket Board, proposed a 20 over per innings game to county chairmen in 2001 and they voted 11-7 in favor of adopting the new format. More than 30 focus groups were mobilized. 4,000, 15-minute, face-to-face interviews were set up to gauge the public appetite for the game. The image of Cricket in England had always been that of a sport which is slow-paced, sedate and boring. The audiences identified the length of the matches to be very long, albeit Test Match Cricket (5 days) of One-Day Cricket (8 hours). Easton (1996) argues that the general perception and image in the minds of the public was that Cricket is a sort of sport which more often than not results in boring draws (Test Cricket). Even in one-day cricket (50 overs), the batsmen would score their runs at a pretty slow rate resulting in a dull spectacle for the crowds attending to watch matches at the various cricket grounds. Hopwood (2005) maintains that the England and Wales Cricket Board had initially introducedTwenty20 cricket as a way to get the crowds back in domestic cricket. The first Twenty20 Cup in 2003 (now known as the Friends Provident T20) was marketed with the sloganâ€Å"I dont like cricket, I love it†and it was aimed especially at the youth rather than the cricket connoisseur. It was meant to be a game that would bring the entire family together for an evening of fun and carnival like atmosphere. The finals of the 2003 Twenty20 Cup (in 2003) saw performances by pop stars and rock bands and the party like atmosphere made it an evening to remember. It was a huge success as the crowds were pleasantly taken by surprise. More than the cricket on field the idea was to have fun; cricket just provided the means. This was the ‘fast food of cricket and the people just loved every s ingle bite. Since then Twenty20 has slowly risen in popularity. The first official Twenty20 matches were played on 13 June 2003 between the English counties in theTwenty20 Cup (now known as the Friends Provident T20). The first season of Twenty20 in England was a relative success, with theSurrey Lionsdefeating theWarwickshire Bearsby 9 wickets in the final to claim theTwenty20 Cup 1.3 Problem Statement This study focuses on crickets problem of enduring a severe and long held image problem which is proving difficult for the game to turn around and which is without doubt affecting the potential of cricket to draw vital media and monetary support. Critics have been leveled against introduction of twenty20 cricket. Public Relations activities being critical to the future of the game have not been implemented to the level that it should be or many in the game would like it to be. Many have argued that since Twenty20 encourages far-from-technical cricket, youngsters wanting to pick up the game will be misguided into believing that cricket is all about trying to hit 6s and 4s no matter how you do it. Besides, test cricket which is considered the ‘pinnacle of the game may soon suffer the absence of quality international players as cricketers such as Andrew Flintoff of England have retired from Test Cricket to accommodate themselves in Twenty20 Cricket amongst other international cric keters such as Paul Collingwood and Kevin Pietersen skipping the Domestic County Cricket season in the United Kingdom to play for the cash lucrative Indian Premier League. The implications of such incidents may only result in English Domestic Cricket losing out on valuable players and as a result failing to attract audiences and generating revenues for the English Domestic game. English and Wales Cricket Board has played a critical role in the introduction of twenty 20 cricket to the world but there has always been a lingering feeling that the English International cricket team has been inconsistent in their performances at the one-day international level (50 over cricket). Some experts in the game have linked the inconsistency of the international side to the structural problems in county cricket. Other people argue that twenty 20 cricket will create the misconception that cricket is a batsmans game and that there is very little incentive in bowling since it is the bowlers that are usually the ones at the receiving end. In twenty 20 cricket, at most times the pitches prepared are tailor made for batsmen to go for their strokes and put up big totals on the board. In such a scenario very few youngsters might take up bowling or bother learning the finer points of the craft. The sport of twenty 20 cricket faces another problem of lack of five test match series except for the Ashes. What could be better suited to sustain the interest of the cricket fan than have England tour India or vice-versa for a five test match series. Instead, we have two-Test series arranged at the last minute by the English and Wales Cricket Board. Nobody can anticipate or attend; nobody is satisfied except perhaps the broadcasters whose contracts are fulfilled. There is need for English and Wales Cricket Board to understand that there is no requirement for saturation and committing overkill by scheduling cricket all year around. Instead, just stage and promote the icon series properly, a nd Test crickets unique qualities will take care of the rest. 1.4 Research Questions This research responds to the problems associated with this study by attempting to evaluate the influence of twenty 20 cricket in accordance with the perception of different stakeholders. Hence the research questions that this studied tried to answer is listed as indicated below: What is the impact of Twenty20 cricket on the image of English Cricket Board To what extent has public relations and social media activities have an impact on the domestic (county) first class Twenty20 Cricket Which is the most preferable type of cricket sport between Test cricket, One Day Internationals or Twenty20 Have public relation activities been put in practice by the English and Wales Cricket Board in promoting the Twenty20 game to the audiences What measures have the English and Wales Cricket Board put in place for all the three formats i.e. Test, One Day Internationals and T20 Cricket to survive and co-exist at the international level. 1.5 Research Aim and Objectives In order to obtain the goal of the study, the main aim of the study as well as specific objectives in relation to the impact of twenty 20 cricket on international cricket were formulated with research problems and research questions in mind. The aim of the study was to determine the impact of twenty 20 cricket on international cricket. To be able o obtain the mentioned main objective of the study, five specific research objects were formulated. The specific research objectives are stated as indicated below: To determine the impact of Twenty20 cricket on the image of English Cricket Board To find out whether public relations and social media activities have an impact on the domestic (county) first class Twenty20 Cricket To establish the most preferable type of cricket sport between Test cricket, One Day Internationals or Twenty20 To investigate whether public relation activities have been put in practice by the English and Wales Cricket Board in promoting the Twenty20 game to the audiences To find out the measures that the English and Wales Cricket Board have put in place for all the three formats i.e. Test, One Day Internationals and T20 Cricket to survive and co-exist at the international level. 1.6 Significance of the study Sport industry contribute quite considerably to the development of different nations across the globe; hence this study is going to play a very important role in demystifying the implication of the introduction of twenty 20 cricket in the world of sport. Such information can be used by different stakeholder such as nations, industry players, players, spectators and the general public as well as students. Industry managers can use this study to gauge the implication of twenty 20 cricket and the impact it has on the world of sport. This is quite critical because it can be used by different stakeholders to make appropriate strategies that will be for their good and the good of the public. Perception of different stakeholders especially spectators of twenty 20 cricket will be very significant in making decisions in relation with the twenty 20 cricket sport. This research will also contribute to the pool of knowledge where students will be able to gain necessary knowledge to help them not only be informed but to also acquire relevant information necessary for the completion of their studies. CHAPTER TWO 2.0 LITERATURE REVIEW2.1 The Business of Sportianment Standard Bank of South Africa is a financial services provider, which is a subcomponent of the Standard Bank Group. According to Standard Bank Pro20 Cricket (n.d.), since 1997, the bank began providing sponsorship to cricket in South Africa. This initiative rejuvenated the back the playing of cricket at local level. The game had dwindling spectator s watching the matches. This was also coupled with declining interest. The Bank alongside the Cricket South Africa came up with the model of the 20-A-sidec cricket. According to Standard Bank Pro20 Cricket (n.d.), this was in the Year 2004. This involved lessening the one-day game of cricket. The concept of the 20-over was meant to last for only three hours. This had reduced number of overs. This made the game more interesting, faster than before and furious. This new version of the game of cricket was later to be named the Standard Bank Pro20 series. The objective of the Bank venturing in Pro20 cricket was to build on their existing high levels of association with cricket in South Africa and demonstrate to their chosen audience (Randall, 2004). According to Standard Bank Pro20 Cricket (n.d.), this was in order to show their brand was among those, which was ahead and was able to undergo changes to a better brand. The move by the Bank to place the brand closer to the youth that is through sponsoring the local sport of the cricket game in South Africa. Since the Bank had grassroots involvement with the local play of the sport of the cricket, they also wanted to collaborate with Cricket South Africa so that to repackage the local experience of the game (Suite 101, n.d.). According to Standard Bank Pro20 Cricket (n.d.), this is so that to bring vibrancy in the game making it more vibrant and lively. According to Standard Bank Pro20 Cricket (n.d.), the company opted for internal marketing campaigns as well as sports hospitality; through this, it viewed the strategy of additional opportunity to interact one on one with interested parties of the game on how it is play. The drive for having a new version or revised version of the ga me was because it meant to bring a renewed feeling among the traditional perception of the game. This is not for the sake of those who play the games alone but also for those who the sport as a way of entertainment. Off the pitch activities were brought as a form extra play and entertainment. This meant to act as an additional treat for excitement viewers were getting on the field. The composite of what resulted made the game more exciting and unique. The best phrase used to recognize the resultant product of this was sportainment. According to Standard Bank Pro20 Cricket (n.d.), this was a composite of both sports and entertainment. The phrase developed meant to give priority to the essence of Standard Bank Pro20 cricket. According to standard Bank Pro 20 cricket (n.d.) the game took the design that features three pillar experiences. According to Standard Bank Pro20 Cricket (n.d.), these are mainly cricket, stadium and broadcast. The nexus between the three pillars gave the stakeholders the integrated treat of sportainment. The innovation into the sport of cricket thought out and imported courtesy of the collaborated effort of Standard Bank South Africa jointly with Cricket South Africa (Cricket Web, 2010). The effort involved the bringing in of new dugouts for players at the ides of the field. According to Standard Bank Pro20 Cricket (n.d.), this meant to enhance game watching by the audience seated on the bench with clarity. The game increased he speed at which the players played the game (BBC, 2006). This saw the facilitation of faster changes in the batsmen. The new type of the dropped some of the old team t actics and umpire kit designs; this meant to improve the appeal while watching the game. According to Standard Bank Pro20 Cricket (n.d.), they took the measure to move the umpires into the field carried by vehicles that bore the name of the brands on the side. There was notable change on the play of the game. This was especially on the batting style. According to Standard Bank Pro20 Cricket (n.d.), there was the introduction of a free hit for a no ball. In the stadium there, standard Bank tailored the Hard Hats for fans. There was distribution to fans of headgear for protection against the significant number of fours and sixes expected in the new boundary-bashing version. There was improvement done that came with additional cameras for broadcast purpose. According to Standard Bank Pro20 Cricket (n.d.), these are non-fixed and could be moveable that is from one place to another. When there are international matches in the Pro20 cricket series, more pomp and color were in addition to the stadium. Professional dancers would be ushered into the podium. A DJ booth will come in handy, which are in position placed at an elevated level. The common horizontal digital boards for advertising were removable and in their place put enhanced ones. These new ones have more features. According to Standard Bank Pro20 Cricket (n.d.), these are wider vertical Power Towers. They used to communicate messages. In addition, they have images that parallel the action that is taking place in the field. When SuperSport came on board, this came with untested initiatives to support. These provided with the cricket and stadium an experience. The experience is for live ball-by-ball viewers. The commentators trans-located: newly to the grandstands, as it was not like before. Previously, these were host at the media suite as well as the commentary boxes. In this new position, they are able to interact with spectators. According to Standard Bank Pro20 Cricket (n.d.), this is especially at the b reaks of the games. The new facelift accompanied with providing the fielding captain with an earpiece together with a lapel microphone. According to Standard Bank Pro20 Cricket (n.d.), the commentators capacitated so that they can link directly link in perception and mind with the players. This is at opportunity moments of the game. According to Standard Bank Pro20 Cricket (n.d.), live interviews conducted with the outgoing batsmen after each wicket. Heart-rate monitors attached to some of players on the field. This meant to provide those watching via television broadcast with additional action from the field (Hubbard and Thomas, 2007). 2.2 The Business Side of Cricket According to Easton (1996) the communication to influence peoples ideas, theories as well as feelings used through analogies. This is a common practice in the field of business. A clear analogy occurs between the battlefield of sports and business occurrences. In order to win a game of cricket ones needs a well thought out strategy (Savicca, 2011). This is a similar case as in the business fraternity. There is need to think about how the situation will be in the field. This is like an objective visioning the business venture that is, accompanied with an analysis of the strengths as well as weaknesses. There is a lookout for threats as well as opportunities lingering around the business. The cricket strategy for having the vision is to develop a new product. According to Easton (1996), this has bases on a crop of new players. There is need to prepare for strong wickets which will assure the goes back home after a game with the victory. This is like a market strategy. This is where cha nces for success are vital. Like a business scenario there is need to know what kind of product one is offering to the market. This followed by a winning formula, which is the marketing mix. According to Easton (1996), the same applies to the game of cricket. There is need to know the kind of players one has and how to formulate a workable strategy to win based on their skills. In describing what kind of product that is needed in the sport of cricket; there is need to screen the kind of players one has at his disposal. According to Easton (1996), just like determining the price of the product; the analogy in the game of cricket is the level which to depend on players that you field during the playing of the game, that is, what role best fit each player when on the field of cricket. This resembles how to distribute resources in the case of a business set up. The thought one has to have is about the strength that will promote the possibility for a victory, that is, how one ensures that, the other team has been defeated. According to Easton (1996), this thought out done even before the game begins. Just like the way one thinks out how the marketing mix is going to be done; one has to formulate a strategy that enables to understand the game w hen playing at home as well as when playing at the opponents home turfs. As it happens elsewhere, one has to keep watch on the ongoing in the marketing front. One has to compare business performance with the occurrences in the market sales and profit as well as the market share. According to Easton (1996), in the case of the game of cricket one has to compare their performance within the league and find out how to improve play. That is at the team level. At member level, one can assess their capacity in the bowling and batting. The opportune to sell in business is just as important as the way it may be in a game of cricket. Any skipper who has had to sell to a seasoned opening batsman that he should bat further down the order will need the very best selling skills. A skipper ought to know how the team would move in to their victory. These are the success factors of the game. According to Easton (1996), skipper must ensure that the score is at five an over or endeavor to make sure th e opposing teams best batsman remains always off the strike throughout the game. The rest of other team members should have already known the game plan that the skipper has in mind. This enables the team to launch their tactics without any ado. Because the opponent has opinion that is always to be on toes to know the tactics on application by the opponent by reviewing what has done throughout the past games played, then the team has to deliver a good product. These make the defeats inevitable. According to Easton (1996), in order to make good out of a game through a win then these success has been register through understanding how to cohere as a team. There is need to understand capabilities of each member in the team so that to get the best out of them. These same applies to a business deal there is need to know the capacities of different dealers in the chain to make good out of them. According to Easton (1996), it is true that the business is for the people by the people. Thus, those participating in a transaction are the ones who make up the business. Leadership in a game of cricket is held to create an authority that will drive the team to a common purpose. The common for the team during a game is to win. The team just like a business will for the human communities that have brought together for a common purpose. That is why some underdogs have surprised the big names of the game. According to Easton (1996), understanding the team members, how they react, their skill levels and how best to utilize them, and aligning them to achieve a common goal is vital to the leaders success. During the headingly test, Mike Brearly the skipper demonstrated this brilliantly. According to Easton (1996), in the game of cricket just as in the business front there is need to understand each such that role are set out clearly for every player. This can be on bases of what one is best base on what to do. It should also matter on placing people based on how they consider themselves during a win or loss. According to Easton (1996), this can be likened t o LIFO terms; this is in the way they to assess he behavior when the going is well and how their behavior when they are under pressure. The team may design in a way these factors well taken care of. According to Easton (1996), for instance, who comes in handy to be supporting the captain? Who is suited to do the try as well as serve as the captain of the side? Who will give their place up as a substitute in the batting in order to save the team from a loss? There exit several types of mixes and types that make up the world of cultures in business. These could include the power, people, task as well as role. Just like in business the game of cricket, this is the same (Fischer, n.d.). 2.3 Actuating a Sport as a Business According to Goldman and Johns (2009), any game at the level of business of sport must show how it is economically significant at all the levels of the society. This makes it an important component both as an economic activity as well as wealth creation. Market research has shown those willing to invest in sports sponsorship; this has risen since 2003 by a twenty-nine percent proportion, which best estimated to be US$2.4 billion. This makes part of a proportion of the larger global sponsorship industry. This best estimated to be about US$28 billion in 2004. In the case of South Africa, the amount of money put into the sport as a direct expenditure in terms of sports sponsorship has increased. In 1991, the amount spent in terms of sponsorship was R 207 million but this rose such that in 2000 the amount was R 1billion. Recent case studies show that the amount spent in the sport has risen to 2.6 billion Rand. These studies have further shown that another R 2.2 Billion has spent on lever aging sponsorship. A case in point to identify with is the 1984 when the Los Angeles hosted the Olympics. The Olympics significantly boosted sports marketing. According to Goldman and Johns (2009), this event turned athletics into a sponsored business. This became the first to be operational on revenues generated by private sponsor revenues. The other Olympics operated on a bid to generate profit. In addition to the competition that is experience on the field, sports teams also compete for favor from spectators, media coverage, brand sponsors, product consumers as well as bidding investors. From this perspective, this is making sporting action become a business entity. This is with professional management. Those in management will rather perceive those in their sport team as a brand and are important to sell in the sport club. Thus, the sports icons are rather making sure every sports event is a value addition. This makes them important in the public eye. According to Goldman and Johns (2009), these makes them become valuable and can attract and influence the perception and attitude of other stakeholders the game. Sports Clubs like Manchester United, Real Madrid as well as the New York Yankees have set pace in showing the value of product branding in games is all about? This act makes the sports seem rather to act independently when displayed. The venture is such that the bran d can sell independently of the athlete success. Take for instance the case of Real Madrid. In the football season of 2003/2004, they made up to â‚ ¬64.3 million in the form of merchandising sales. Out of the revenue generated, the brand sold 1.5 million shirts mostly to other countries. The clubs at the helm of football action, mainly based in Europe collectively grew by a margin of 11%, which is equivalent to â‚ ¬ 3.7 billion in 2006/2007. During this time Real Madrid was rated as the first club to make up revenue of â‚ ¬360 million. Research has classified the art of sports marketing in to two versions. According to Goldman and Johns (2009), there is marketing of sports as well as marketing with sports. The marketing of sports involves marketing strategies of sports events as well as sports kits to a target audience of the players, athletes as w Influence of Twnety20 Cricket on Cricket Stakeholders Influence of Twnety20 Cricket on Cricket Stakeholders CHAPTER ONE 1.0 INTRODUCTION 1.1 Introduction This research on the impact of twenty20 cricket on international cricket attempts to explore the perception of both primary and secondary stakeholders of the game in the international arena. Twenty20 cricket is one of the richest industries, which is valued at around a billion dollar across the globe. Twenty20 cricket is one of the worlds sports with many enthusiastic participants, spectators as well as media interest. Twenty20 Cricket has sparked new life and provided redemption to cricket all over the globe. The Twenty20 version of the game has been a major factor in attempting to further globalize, commercialize and popularize the game. Cricket is one the most popular and well-liked game in the world. Cricket is an established team sport for hundreds of years and very popular in countries such as India, Pakistan, West Indies, South Africa and England. Like other sporting activities, twenty20 cricket is a professional sport that is sought after by both men and women due to its nume rous beneficial attributes. This popular and beneficial activity not only provides you physical fitness but mental strength and sharpness too. A sport helps a person in building a very positive attitude. It has also become a part of education and routines of people. The main of the research is to determine the impact of twenty20 cricket sport on international cricket. This chapter tends to outline background of the study and problem statement. In addition, it discusses the research questions, research objectives and the significance of the study apart from presenting the research outline. 1.2 Study Background The origin of Cricket sport can be traced from the period of the dark ages, probably after the Roman Empire, almost definitely prior to the Normans invading England and almost certainly somewhere in Northern Europe. Circumstantial evidences suggest the fact that this game was started in Saxon or Norman times by children living in south east part of England in an area of dense woodlands known as Weald. It is generally believed that cricket was more of a children game rather than the adults. It was taken up by the adults in 17th century and since then, this sport continued to increase its popularity and public acceptance and never looked back. As far as the name of term â€Å"cricket â€Å"is concerned it is generally believed that this word had various possible sources. The earliest source is traced back to 1598 when it was called as cricket. It is thought to be derived from Middle Dutch term â€Å"krick â€Å"meaning a stick. There are another terms also available which all sugge st the possible involvement of Dutch in this sport. The game of Cricket is known to be spanning from the 16th century with matches being played since 1844, although officially ‘International Test Cricket was played from the year 1877 onwards. Test cricket is the oldest and longest form of cricket. It is also considered as the most reliable and challenging form of cricket to measure the worth of any team where 2 innings are played by each team. After the toss the team that bats first piles on as many runs as possible and declares the innings. Then comes the turn of other team and so the match goes on until the final result. The popularity and charm of test cricket is decreasing day by day because of the origination of new more exciting forms of cricket. Hopwood (2005) argues that the game of Cricket has been governed by the rules for more than 250 years. The Marylebone Cricket Club has been an authoritative figure in putting forth the rules of cricket and its subsequent amendme nts. In the year 2000, the MCC revised the rules of Cricket and introduced Spirit of Cricket to the laws of the game to maintain the unique character and enjoyment of the game. One day cricket is the most recognizable and viewed form of cricket in the world. It is being played and watched by the people with great enthusiasm. The most popular event â€Å"World Cup† of cricket is also based on the pattern of one day cricket. Most of the important and popular championships in cricket are based on one day matches. The one- day international cricket is a late twentieth century development. On 5th January 1971, first ODI was played between Australia and England and till now it is very popular among the cricket fans. Cricket matches are played and liked by the people on national and international level (Birley, 2003). There are many types of cricket like country cricket, club cricket, indoor cricket, womens cricket and cricket for blinds, but the most prominent and popular three types of cricket which are recognized by ICC (International Cricket Council) are test cricket, one-day and newly originated form twenty20 cricket. The arrival of Twenty20 on the cri cketing scene has surely divided the cricketing fraternity. Some believe that it is nothing but a travesty and should not be encouraged at any cost. They argue that since Twenty20 encourages far-from-technical cricket youngsters wanting to pick up the game will be misguided into believing that cricket is all about trying to hit 6s and 4s no matter how you do it. Also it will create the misconception that cricket is a batsmans game and that there is very little incentive in bowling since it is the bowlers that are usually the ones at the receiving end. In such a scenario very few youngsters might take up bowling or bother learning the finer points of the craft. Plus there is always the argument that Twenty20 cricket will wean away interest from the traditional formats of the game, especially Test cricket. However, opinion regarding Twenty20 cricket still remains divided as its promoters insist that it will not replace any of the traditional formats but on the contrary will increase i nterest in them by pulling more people towards cricket as a whole. They also argue that the Twenty20 format is a great way of introducing cricket to the non-cricketing world which is used to fast games such as football. There is no doubt that the T20 version of the game has become the most popular and acceptable in the recent times but it cannot be said that other forms of the games have been overlooked. After the commencement of T20 cricket, many thought that the test cricket will be gradually extinguished from the cricket world. It is however wrong to say. All the legends of cricket still firmly believe that test cricket is the toughest and most resilient form of cricket which gets the best of any player. Test cricket judges mental ability and strength, the stamina and resilience factor and various other things of the player which twenty 20 cricket cannot judge. The game of Twenty20 sport involves two teams; each has a single innings, batting for a maximum of 20 overs. Twenty20 game is completed in about three hours, with each innings lasting around 75 minutes, thus bringing the game closer to the time span of other popular team sports such as football (Hopwood, 2005). It was introduced to create a lively form of the game which would be attractive to spectators at the ground and viewers on television. Since its inception the game has spread around the cricket world. The idea of a shortened format of the game at a professional level was discussed by the English and Wales Cricket Boardin 1998 and 2001. When theBenson and Hedges Cupended in 2002, theEnglish and Wales Cricket Board needed another one day competition to fill its place. The cricketing authorities were looking to boost the games image and popularity with the younger generation in response to dwindling crowds and reduced sponsorship. It was intended to deliver fast paced, exciting c ricket accessible to thousands of fans who were put off by the longer versions of the game (test cricket and one-day international cricket). Stuart Robertson, the marketing manager of the English and Wales Cricket Board, proposed a 20 over per innings game to county chairmen in 2001 and they voted 11-7 in favor of adopting the new format. More than 30 focus groups were mobilized. 4,000, 15-minute, face-to-face interviews were set up to gauge the public appetite for the game. The image of Cricket in England had always been that of a sport which is slow-paced, sedate and boring. The audiences identified the length of the matches to be very long, albeit Test Match Cricket (5 days) of One-Day Cricket (8 hours). Easton (1996) argues that the general perception and image in the minds of the public was that Cricket is a sort of sport which more often than not results in boring draws (Test Cricket). Even in one-day cricket (50 overs), the batsmen would score their runs at a pretty slow rate resulting in a dull spectacle for the crowds attending to watch matches at the various cricket grounds. Hopwood (2005) maintains that the England and Wales Cricket Board had initially introducedTwenty20 cricket as a way to get the crowds back in domestic cricket. The first Twenty20 Cup in 2003 (now known as the Friends Provident T20) was marketed with the sloganâ€Å"I dont like cricket, I love it†and it was aimed especially at the youth rather than the cricket connoisseur. It was meant to be a game that would bring the entire family together for an evening of fun and carnival like atmosphere. The finals of the 2003 Twenty20 Cup (in 2003) saw performances by pop stars and rock bands and the party like atmosphere made it an evening to remember. It was a huge success as the crowds were pleasantly taken by surprise. More than the cricket on field the idea was to have fun; cricket just provided the means. This was the ‘fast food of cricket and the people just loved every s ingle bite. Since then Twenty20 has slowly risen in popularity. The first official Twenty20 matches were played on 13 June 2003 between the English counties in theTwenty20 Cup (now known as the Friends Provident T20). The first season of Twenty20 in England was a relative success, with theSurrey Lionsdefeating theWarwickshire Bearsby 9 wickets in the final to claim theTwenty20 Cup 1.3 Problem Statement This study focuses on crickets problem of enduring a severe and long held image problem which is proving difficult for the game to turn around and which is without doubt affecting the potential of cricket to draw vital media and monetary support. Critics have been leveled against introduction of twenty20 cricket. Public Relations activities being critical to the future of the game have not been implemented to the level that it should be or many in the game would like it to be. Many have argued that since Twenty20 encourages far-from-technical cricket, youngsters wanting to pick up the game will be misguided into believing that cricket is all about trying to hit 6s and 4s no matter how you do it. Besides, test cricket which is considered the ‘pinnacle of the game may soon suffer the absence of quality international players as cricketers such as Andrew Flintoff of England have retired from Test Cricket to accommodate themselves in Twenty20 Cricket amongst other international cric keters such as Paul Collingwood and Kevin Pietersen skipping the Domestic County Cricket season in the United Kingdom to play for the cash lucrative Indian Premier League. The implications of such incidents may only result in English Domestic Cricket losing out on valuable players and as a result failing to attract audiences and generating revenues for the English Domestic game. English and Wales Cricket Board has played a critical role in the introduction of twenty 20 cricket to the world but there has always been a lingering feeling that the English International cricket team has been inconsistent in their performances at the one-day international level (50 over cricket). Some experts in the game have linked the inconsistency of the international side to the structural problems in county cricket. Other people argue that twenty 20 cricket will create the misconception that cricket is a batsmans game and that there is very little incentive in bowling since it is the bowlers that are usually the ones at the receiving end. In twenty 20 cricket, at most times the pitches prepared are tailor made for batsmen to go for their strokes and put up big totals on the board. In such a scenario very few youngsters might take up bowling or bother learning the finer points of the craft. The sport of twenty 20 cricket faces another problem of lack of five test match series except for the Ashes. What could be better suited to sustain the interest of the cricket fan than have England tour India or vice-versa for a five test match series. Instead, we have two-Test series arranged at the last minute by the English and Wales Cricket Board. Nobody can anticipate or attend; nobody is satisfied except perhaps the broadcasters whose contracts are fulfilled. There is need for English and Wales Cricket Board to understand that there is no requirement for saturation and committing overkill by scheduling cricket all year around. Instead, just stage and promote the icon series properly, a nd Test crickets unique qualities will take care of the rest. 1.4 Research Questions This research responds to the problems associated with this study by attempting to evaluate the influence of twenty 20 cricket in accordance with the perception of different stakeholders. Hence the research questions that this studied tried to answer is listed as indicated below: What is the impact of Twenty20 cricket on the image of English Cricket Board To what extent has public relations and social media activities have an impact on the domestic (county) first class Twenty20 Cricket Which is the most preferable type of cricket sport between Test cricket, One Day Internationals or Twenty20 Have public relation activities been put in practice by the English and Wales Cricket Board in promoting the Twenty20 game to the audiences What measures have the English and Wales Cricket Board put in place for all the three formats i.e. Test, One Day Internationals and T20 Cricket to survive and co-exist at the international level. 1.5 Research Aim and Objectives In order to obtain the goal of the study, the main aim of the study as well as specific objectives in relation to the impact of twenty 20 cricket on international cricket were formulated with research problems and research questions in mind. The aim of the study was to determine the impact of twenty 20 cricket on international cricket. To be able o obtain the mentioned main objective of the study, five specific research objects were formulated. The specific research objectives are stated as indicated below: To determine the impact of Twenty20 cricket on the image of English Cricket Board To find out whether public relations and social media activities have an impact on the domestic (county) first class Twenty20 Cricket To establish the most preferable type of cricket sport between Test cricket, One Day Internationals or Twenty20 To investigate whether public relation activities have been put in practice by the English and Wales Cricket Board in promoting the Twenty20 game to the audiences To find out the measures that the English and Wales Cricket Board have put in place for all the three formats i.e. Test, One Day Internationals and T20 Cricket to survive and co-exist at the international level. 1.6 Significance of the study Sport industry contribute quite considerably to the development of different nations across the globe; hence this study is going to play a very important role in demystifying the implication of the introduction of twenty 20 cricket in the world of sport. Such information can be used by different stakeholder such as nations, industry players, players, spectators and the general public as well as students. Industry managers can use this study to gauge the implication of twenty 20 cricket and the impact it has on the world of sport. This is quite critical because it can be used by different stakeholders to make appropriate strategies that will be for their good and the good of the public. Perception of different stakeholders especially spectators of twenty 20 cricket will be very significant in making decisions in relation with the twenty 20 cricket sport. This research will also contribute to the pool of knowledge where students will be able to gain necessary knowledge to help them not only be informed but to also acquire relevant information necessary for the completion of their studies. CHAPTER TWO 2.0 LITERATURE REVIEW2.1 The Business of Sportianment Standard Bank of South Africa is a financial services provider, which is a subcomponent of the Standard Bank Group. According to Standard Bank Pro20 Cricket (n.d.), since 1997, the bank began providing sponsorship to cricket in South Africa. This initiative rejuvenated the back the playing of cricket at local level. The game had dwindling spectator s watching the matches. This was also coupled with declining interest. The Bank alongside the Cricket South Africa came up with the model of the 20-A-sidec cricket. According to Standard Bank Pro20 Cricket (n.d.), this was in the Year 2004. This involved lessening the one-day game of cricket. The concept of the 20-over was meant to last for only three hours. This had reduced number of overs. This made the game more interesting, faster than before and furious. This new version of the game of cricket was later to be named the Standard Bank Pro20 series. The objective of the Bank venturing in Pro20 cricket was to build on their existing high levels of association with cricket in South Africa and demonstrate to their chosen audience (Randall, 2004). According to Standard Bank Pro20 Cricket (n.d.), this was in order to show their brand was among those, which was ahead and was able to undergo changes to a better brand. The move by the Bank to place the brand closer to the youth that is through sponsoring the local sport of the cricket game in South Africa. Since the Bank had grassroots involvement with the local play of the sport of the cricket, they also wanted to collaborate with Cricket South Africa so that to repackage the local experience of the game (Suite 101, n.d.). According to Standard Bank Pro20 Cricket (n.d.), this is so that to bring vibrancy in the game making it more vibrant and lively. According to Standard Bank Pro20 Cricket (n.d.), the company opted for internal marketing campaigns as well as sports hospitality; through this, it viewed the strategy of additional opportunity to interact one on one with interested parties of the game on how it is play. The drive for having a new version or revised version of the ga me was because it meant to bring a renewed feeling among the traditional perception of the game. This is not for the sake of those who play the games alone but also for those who the sport as a way of entertainment. Off the pitch activities were brought as a form extra play and entertainment. This meant to act as an additional treat for excitement viewers were getting on the field. The composite of what resulted made the game more exciting and unique. The best phrase used to recognize the resultant product of this was sportainment. According to Standard Bank Pro20 Cricket (n.d.), this was a composite of both sports and entertainment. The phrase developed meant to give priority to the essence of Standard Bank Pro20 cricket. According to standard Bank Pro 20 cricket (n.d.) the game took the design that features three pillar experiences. According to Standard Bank Pro20 Cricket (n.d.), these are mainly cricket, stadium and broadcast. The nexus between the three pillars gave the stakeholders the integrated treat of sportainment. The innovation into the sport of cricket thought out and imported courtesy of the collaborated effort of Standard Bank South Africa jointly with Cricket South Africa (Cricket Web, 2010). The effort involved the bringing in of new dugouts for players at the ides of the field. According to Standard Bank Pro20 Cricket (n.d.), this meant to enhance game watching by the audience seated on the bench with clarity. The game increased he speed at which the players played the game (BBC, 2006). This saw the facilitation of faster changes in the batsmen. The new type of the dropped some of the old team t actics and umpire kit designs; this meant to improve the appeal while watching the game. According to Standard Bank Pro20 Cricket (n.d.), they took the measure to move the umpires into the field carried by vehicles that bore the name of the brands on the side. There was notable change on the play of the game. This was especially on the batting style. According to Standard Bank Pro20 Cricket (n.d.), there was the introduction of a free hit for a no ball. In the stadium there, standard Bank tailored the Hard Hats for fans. There was distribution to fans of headgear for protection against the significant number of fours and sixes expected in the new boundary-bashing version. There was improvement done that came with additional cameras for broadcast purpose. According to Standard Bank Pro20 Cricket (n.d.), these are non-fixed and could be moveable that is from one place to another. When there are international matches in the Pro20 cricket series, more pomp and color were in addition to the stadium. Professional dancers would be ushered into the podium. A DJ booth will come in handy, which are in position placed at an elevated level. The common horizontal digital boards for advertising were removable and in their place put enhanced ones. These new ones have more features. According to Standard Bank Pro20 Cricket (n.d.), these are wider vertical Power Towers. They used to communicate messages. In addition, they have images that parallel the action that is taking place in the field. When SuperSport came on board, this came with untested initiatives to support. These provided with the cricket and stadium an experience. The experience is for live ball-by-ball viewers. The commentators trans-located: newly to the grandstands, as it was not like before. Previously, these were host at the media suite as well as the commentary boxes. In this new position, they are able to interact with spectators. According to Standard Bank Pro20 Cricket (n.d.), this is especially at the b reaks of the games. The new facelift accompanied with providing the fielding captain with an earpiece together with a lapel microphone. According to Standard Bank Pro20 Cricket (n.d.), the commentators capacitated so that they can link directly link in perception and mind with the players. This is at opportunity moments of the game. According to Standard Bank Pro20 Cricket (n.d.), live interviews conducted with the outgoing batsmen after each wicket. Heart-rate monitors attached to some of players on the field. This meant to provide those watching via television broadcast with additional action from the field (Hubbard and Thomas, 2007). 2.2 The Business Side of Cricket According to Easton (1996) the communication to influence peoples ideas, theories as well as feelings used through analogies. This is a common practice in the field of business. A clear analogy occurs between the battlefield of sports and business occurrences. In order to win a game of cricket ones needs a well thought out strategy (Savicca, 2011). This is a similar case as in the business fraternity. There is need to think about how the situation will be in the field. This is like an objective visioning the business venture that is, accompanied with an analysis of the strengths as well as weaknesses. There is a lookout for threats as well as opportunities lingering around the business. The cricket strategy for having the vision is to develop a new product. According to Easton (1996), this has bases on a crop of new players. There is need to prepare for strong wickets which will assure the goes back home after a game with the victory. This is like a market strategy. This is where cha nces for success are vital. Like a business scenario there is need to know what kind of product one is offering to the market. This followed by a winning formula, which is the marketing mix. According to Easton (1996), the same applies to the game of cricket. There is need to know the kind of players one has and how to formulate a workable strategy to win based on their skills. In describing what kind of product that is needed in the sport of cricket; there is need to screen the kind of players one has at his disposal. According to Easton (1996), just like determining the price of the product; the analogy in the game of cricket is the level which to depend on players that you field during the playing of the game, that is, what role best fit each player when on the field of cricket. This resembles how to distribute resources in the case of a business set up. The thought one has to have is about the strength that will promote the possibility for a victory, that is, how one ensures that, the other team has been defeated. According to Easton (1996), this thought out done even before the game begins. Just like the way one thinks out how the marketing mix is going to be done; one has to formulate a strategy that enables to understand the game w hen playing at home as well as when playing at the opponents home turfs. As it happens elsewhere, one has to keep watch on the ongoing in the marketing front. One has to compare business performance with the occurrences in the market sales and profit as well as the market share. According to Easton (1996), in the case of the game of cricket one has to compare their performance within the league and find out how to improve play. That is at the team level. At member level, one can assess their capacity in the bowling and batting. The opportune to sell in business is just as important as the way it may be in a game of cricket. Any skipper who has had to sell to a seasoned opening batsman that he should bat further down the order will need the very best selling skills. A skipper ought to know how the team would move in to their victory. These are the success factors of the game. According to Easton (1996), skipper must ensure that the score is at five an over or endeavor to make sure th e opposing teams best batsman remains always off the strike throughout the game. The rest of other team members should have already known the game plan that the skipper has in mind. This enables the team to launch their tactics without any ado. Because the opponent has opinion that is always to be on toes to know the tactics on application by the opponent by reviewing what has done throughout the past games played, then the team has to deliver a good product. These make the defeats inevitable. According to Easton (1996), in order to make good out of a game through a win then these success has been register through understanding how to cohere as a team. There is need to understand capabilities of each member in the team so that to get the best out of them. These same applies to a business deal there is need to know the capacities of different dealers in the chain to make good out of them. According to Easton (1996), it is true that the business is for the people by the people. Thus, those participating in a transaction are the ones who make up the business. Leadership in a game of cricket is held to create an authority that will drive the team to a common purpose. The common for the team during a game is to win. The team just like a business will for the human communities that have brought together for a common purpose. That is why some underdogs have surprised the big names of the game. According to Easton (1996), understanding the team members, how they react, their skill levels and how best to utilize them, and aligning them to achieve a common goal is vital to the leaders success. During the headingly test, Mike Brearly the skipper demonstrated this brilliantly. According to Easton (1996), in the game of cricket just as in the business front there is need to understand each such that role are set out clearly for every player. This can be on bases of what one is best base on what to do. It should also matter on placing people based on how they consider themselves during a win or loss. According to Easton (1996), this can be likened t o LIFO terms; this is in the way they to assess he behavior when the going is well and how their behavior when they are under pressure. The team may design in a way these factors well taken care of. According to Easton (1996), for instance, who comes in handy to be supporting the captain? Who is suited to do the try as well as serve as the captain of the side? Who will give their place up as a substitute in the batting in order to save the team from a loss? There exit several types of mixes and types that make up the world of cultures in business. These could include the power, people, task as well as role. Just like in business the game of cricket, this is the same (Fischer, n.d.). 2.3 Actuating a Sport as a Business According to Goldman and Johns (2009), any game at the level of business of sport must show how it is economically significant at all the levels of the society. This makes it an important component both as an economic activity as well as wealth creation. Market research has shown those willing to invest in sports sponsorship; this has risen since 2003 by a twenty-nine percent proportion, which best estimated to be US$2.4 billion. This makes part of a proportion of the larger global sponsorship industry. This best estimated to be about US$28 billion in 2004. In the case of South Africa, the amount of money put into the sport as a direct expenditure in terms of sports sponsorship has increased. In 1991, the amount spent in terms of sponsorship was R 207 million but this rose such that in 2000 the amount was R 1billion. Recent case studies show that the amount spent in the sport has risen to 2.6 billion Rand. These studies have further shown that another R 2.2 Billion has spent on lever aging sponsorship. A case in point to identify with is the 1984 when the Los Angeles hosted the Olympics. The Olympics significantly boosted sports marketing. According to Goldman and Johns (2009), this event turned athletics into a sponsored business. This became the first to be operational on revenues generated by private sponsor revenues. The other Olympics operated on a bid to generate profit. In addition to the competition that is experience on the field, sports teams also compete for favor from spectators, media coverage, brand sponsors, product consumers as well as bidding investors. From this perspective, this is making sporting action become a business entity. This is with professional management. Those in management will rather perceive those in their sport team as a brand and are important to sell in the sport club. Thus, the sports icons are rather making sure every sports event is a value addition. This makes them important in the public eye. According to Goldman and Johns (2009), these makes them become valuable and can attract and influence the perception and attitude of other stakeholders the game. Sports Clubs like Manchester United, Real Madrid as well as the New York Yankees have set pace in showing the value of product branding in games is all about? This act makes the sports seem rather to act independently when displayed. The venture is such that the bran d can sell independently of the athlete success. Take for instance the case of Real Madrid. In the football season of 2003/2004, they made up to â‚ ¬64.3 million in the form of merchandising sales. Out of the revenue generated, the brand sold 1.5 million shirts mostly to other countries. The clubs at the helm of football action, mainly based in Europe collectively grew by a margin of 11%, which is equivalent to â‚ ¬ 3.7 billion in 2006/2007. During this time Real Madrid was rated as the first club to make up revenue of â‚ ¬360 million. Research has classified the art of sports marketing in to two versions. According to Goldman and Johns (2009), there is marketing of sports as well as marketing with sports. The marketing of sports involves marketing strategies of sports events as well as sports kits to a target audience of the players, athletes as w